INNOVATION JUDO is Released

MONTEREY, CA - Innovation thought leader Neal Thornberry, Ph.D., has released a new book, "Innovation Judo: Disarming Roadblocks & Blockheads on the Path to Creativity" (www.NealThornberry.com), which gives businesses tools for recognizing, fostering and acting on innovative ideas.

Thornberry, CEO and founder of IMSTRAT LLC, works with both private and public sector organizations to help embed innovation "at work that works." Thornberry has worked with organizations including Ford Motor Co., IBM, Home Depot and the Navy. He wrote "Innovation Judo" to illustrate how the sport he loves can be brought to bear in the business world.

"CEOs, managers, top military leaders and others always say they want innovation, but it often appears as an unwelcome guest because it challenges the status quo and can increase both organizational uncertainty and ambiguity," he says. "Roadblocks and blockheads often threaten to derail even the best of ideas."

Thornberry is the first to codify a unique and little-known set of leadership skills necessary for keeping ideas alive within an organization. Armed with his 7 Secret Innovation Judo principles, leaders can neutralize even the most daunting barriers.

He introduces readers to pioneers who have succeeded, even when their organization's culture was not particularly friendly to new ideas or even downright hostile. And, he offers a new diagnostic tool to help assess a company's current receptiveness to innovation, the Innovation Landscape Survey.

Kimberly-Clark Corp.'s president for global brands and innovation, Tony Palmer, calls "Innovation Judo" a "truly fresh approach to this topic," adding:

"While other authors talk about what the organization has to do to innovate, Thornberry focuses on what the individual innovator or leader of innovation has to do even if the culture of innovation is not well established."

About Neal Thornberry, Ph.D.

Neal Thornberry, Ph.D., is the founder and CEO of IMSTRAT, LLC, a consulting firm that specializes in helping private and public sector organizations develop innovation strategies. A respected thought leader on innovation, Thornberry is a highly sought-after international speaker and consultant and serves as the faculty director for innovation initiatives at the Center for Executive Education at the Naval Postgraduate School in Monterey, Calif. Thornberry, author of "Innovation Judo: Disarming Roadblocks & Blockheads on the Path to Creativity" (www.NealThornberry.com), holds a doctorate in organizational psychology and specializes in innovation, corporate entrepreneurship, leadership and organizational transformation.

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