Here's The One Skill For Career Advancement

Struggling with a LinkedIn profile is painful enough, much less trying to define yourself as a brand. Aside from it being an extremely clever way to ensure a place in an organization as someone who adds incredible and indispensable value, a personal brand is what makes an individual standout. Everyone has the power to surprise, delight, and inspire confidence in their clients, colleagues, senior level management and stakeholders. The question is, who is using it?

Many don't realize they already have a personal brand defining them. Here's what everyone should know:

1: It starts with a purpose
A person's purpose comes from what they were interested in when they were a child and the projects they excel at now in their free time and the kind of work they do when they are happiest

2: Prime prospects
The audience a person is serving, and what makes them tick. One should look at how they can help fulfill their audiences deepest desires and overcome their deepest fears

3: A person's product, service, and experience
A person's work is their product. Their work is their service. Their presence is an experience for others

4: A person's tensity on and offline
The dynamic tension between two opposing ideas. It's important to connect what people see and experience in the office with what they see and experience online and across Social Media

5: Three words that best describe a person's style
Friendly, professional, capable are NOT words describing a style. For example, a person should be referred to as 'full of soul' or 'brash and cheeky'

For anyone needing Richard's help defining a personal brand and climbing the ladder of career success, simply purchase a copy of his latest book, answer the Personal Branding questionnaire, and follow the email instructions. Richard will respond with helpful critique on defining a person's brand.

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