Hasbro, Inc. (HAS) today announced that it has signed publishing agreements with becker&mayer and IDW Publishing, and reached agreement in principal with Little, Brown Books for Young Children, to create and publish collectible gift books that blend unique storytelling with exclusive art based on the TRANSFORMERS and MY LITTLE PONY brands. Books will begin to arrive into the marketplace for the summer/winter season, and expand upon the robust publishing program for both of these brands.
"With both TRANSFORMERS and MY LITTLE PONY gearing up celebrations for their 30th Anniversaries, it is the perfect time to celebrate the magic and excitement of both brands with the publication of very special books that will appeal to fans of all ages, whether they've been with us for 30 years or 30 minutes," said Michael Kelly, Director of Global Publishing at Hasbro. "We are working with the very best publishers in the business to bring these unique books to life, and readers will marvel over never before published artwork, compelling original stories, and detailed information sure to satisfy the most avid fan and collector."
Hasbro-branded collectible books in-the-works include:
The TRANSFORMERS and MY LITTLE PONY collectible books are expected to arrive on shelves soon with an approximate price range of $17.00 to $99.00.
The new range of Hasbro-licensed books will continue to strengthen the company's publishing foundation. Hasbro and its portfolio of worldwide publishing licensees currently plan to release more than 450 new titles based on multiple brands across traditional and digital formats in 2013.
About Hasbro
Hasbro, Inc. (HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
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