Give the Gift of Amazon Prime this Holiday Season

(NASDAQ:AMZN) - Millions of members already enjoy the benefits of Amazon Prime. In the US, that includes unlimited Free Two-Day Shipping on more than 15 million items, instant streaming of over 41,000 movies and TV episodes through Prime Instant Video and over 350,000 books to borrow through the Kindle Owners' Lending Library. Starting today, customers can now give the gift of an Amazon Prime membership.

"Members have told us they want to give the gift of Prime and we are delighted to offer this new capability in time for the holidays," said Greg Greeley, Vice President of Amazon Prime. "Our customers can now give the convenience of unlimited two-day shipping to family and friends - it's a gift that can be enjoyed all year long. When you add in the huge selection of popular movies, TV shows and Kindle books already included in the membership, giving Prime is giving a year's worth of convenience AND entertainment."

Purchasing Amazon Prime as a gift is simple and convenient. Customers can visit www.amazon.com/giftprime, add Prime to the shopping cart, enter the recipient's email address and select a delivery date. Gift recipients will receive an email on that date, with redemption instructions to immediately start streaming quality digital content, borrowing books and shopping with fast, free shipping on millions of items. The annual prime membership is $79.

Since the launch of Prime in 2005, Amazon continues to add more and more membership benefits, increasing the selection of items available for unlimited Free Two-Day Shipping by more than fifteen times, introducing Prime Instant Video, adding the Kindle Owners' Lending Library and recently introducing Kindle First which provides Prime members the chance to read a book from Amazon Publishing in advance of its publication each month for free.

About Amazon.com

Amazon.com, Inc. (AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7" or 8.9" HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, www.amazon.com.mx, and www.amazon.com.au. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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