George Luciani Launches KEEP THE CHERRIES, THROW AWAY THE PITS

PHILADELPHIA, Aug. 9, 2016 /PRNewswire-iReach/ Planning for and achieving a secure financial future is an ongoing goal for many people young and old. And one of the biggest difficulties in getting started is determining who is the best person to help you manage your money. That's the challenge that Certified Financial Planner George N. Luciani tackles in his new book titled, Keep the Cherries, Throw Away the Pits: Does Your Financial Advisor Know the Difference?

The truth is, with financial-planning industry standards so vaguely understood, many people just don't know what they're signing up for . . . and with whom. In his book, Luciani reveals the information that will inform the average investor about the sales tactics that surround the financial advisory practicesand how to separate the pitssalespeoplefrom the cherriesthe true advisors.

Whether it's time to start a relationship with an advisor or, perhaps more urgently, determine if a current advisor is the right person for the job, this book focuses on how to locate a professional and recognize misleading practices. In the book, Luciani states, "A financial plan should be flexible, a work in progress. It must be suited to the individual. The big financial houses do not really support financial planning of that naturethey have representatives on staff, who can take down a lot of information and put something together, bound in leatherand then they are done. For the most part, they are on to the next case. They provide a financial plan to help the broker get the account. A true financial plan is not meant to be set up on a shelf. It should be based on a family relationship with an advisor that continues over the years, and it should be revised annually."

Pulling from thirty years of experience in the industry Keep the Cherries, Throw Away the Pits is written as an instructional guide, interspersed with personal stories, experiences, and philosophies on Luciani's own approach to advising. Knowledge is power for the investor, and this book will inspire investors both young and old to take hold and take action on their goals for a secure financial future.

Keep the Cherries, Throw Away the Pits: Does Your Financial Advisor Know the Difference? is available now at Amazon.com and other online retailers.

George Luciani, CFP, is an SEC-registered, fee-only investment advisor with thirty years' experience. As a Certified Financial Planner, George consults with high-net-worth clients and directs their financial needs with their attorneys and accountants. Also a tactical portfolio manager, George personally manages risk as market conditions change and acts according to the belief that reducing downside risk in market declines is mathematically more important than gain in market rallies.

Media Contact: Marc Luciani, Marc Luciani, 215-431-8241, mluciani@cfwp.com

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