Genie James, MMSc and C.W. Randolph, Jr., MD Release THE FOUNTAIN OF YOUTH

Finding the "fountain of youth" is a centuries old pursuit and women today have more choices than ever to turn back the clock. "The Fountain of Truth! - Outsmart Hype, False Hope and Heredity to Recalibrate Your Age," the latest installment from health and wellness medical experts Genie James, MMSc and C.W. Randolph, Jr. M.D., released today, cuts through the confusion and offers fresh solutions for turning back your inner clock.

With more than 75 million women in the U.S. over the age of 40, this ever-swelling populace of females are spending a lot of money trying to find the "fountain of youth." The anti-aging product industry, currently estimated at $80 billion, is expected to grow to $115 million by 2015 according to Global Industry Analysts.

Now Genie James, author of "The Fountain of Truth!," blends breakthrough lifestyle medicine with mind-popping, often counterintuitive advice from sage, healthy and timeless beauties. Some optimal aging science is excitingly futuristic, other no-nonsense truisms are as old as dirt. Putting a laser focus on what works, what doesn't and what could be a dangerous marketing hoax, James draws from 25 years in women's health to offer women from 30 to 80 fresh hope and new solutions.

"What's the frenzy about anti-aging anyway? If you aren't aging, aren't you - well - dead?" says James. "It's time to shift our current paradigm of running backward toward illusive youth and focus on how women can grow more vital, vibrant and relevant every decade."

Still fears about aging are not unwarranted. Clinical studies show women will gain an average of one to two pounds every year between the ages of 35 and 55. Medical pioneer Dr. Randolph's clinical research shows how aging ovaries make women older faster, particularly in the decades leading up to and beyond menopause. Backing up Dr. Randolph's premise, anti-aging medical expert Mark Houston, MD reports, "Women age the equivalent of 18.6 years between 40 and 50."

James first names the culprits accelerating aging: belly fat, hormones (or lack of), stress, sleeplessness, environmental toxins and a growing trend of women caring for aging parents while, also, tending to husbands, teenagers, jobs and households. She uses story and humor to make new medical science accessible. James also combines a list of "must-have's" (faith, girlfriends, a good pair of sneakers) with "must-do's" (unplug more, move often, play/laugh frequently and find an organic food aisle). Finally, when lifestyle choices are no longer enough to revitalize the listless and lackluster, James gives guidance on finding an experienced, board certified medical professional to help.

Always a trailblazer, James first turned the traditional medical community on its ear in the 1990's with her books, "Making Managed Care Work" and "Winning in the Women's Healthcare Marketplace." She has since coauthored with Dr. Randolph, her husband and business partner, three books: the best selling "From Belly Fat to Belly Flat" (now in five languages), "From Hormone Hell to Hormone Well," (winner of the 2010 National Consumer Health Information Bronze Award) and "In the Mood Again" (a medically-based, natural solution for the over 40 million American women and men living in no-sex, low-sex relationships).

Professionally, James is a speaker, business owner and liftoff activist for women. She has spearheaded women's health initiatives for large healthcare systems, physician organizations and venture capitalists. She is currently CEO of Dr. Randolph's Ageless and Wellness Medical Center and owner of The Natural Medicine Pharmacy. She has a Masters of Medical Science from Emory University and PhD Studies from University of
Tennessee.

James hosts a women's health segment on NPR in Jacksonville, Florida and is a resource for Prevention, Woman's World, Redbook, Women's Digest, GQ, AARP, and NPR.

"The Fountain of Truth! - Outsmart Hype, False Hope and Heredity to Recalibrate Your Age," is available at http://www.GenieJames.com and bookstores across the country.

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