GEICO Gecko Releases First Book 'You're Only Human: A Guide to Life'

Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; $11.95).

The 164-page paperback covers topics of interest to the Gecko, including tattoos, flossing, fedoras and haikus, to name a few.

"Workman approached our long-time advertising firm, The Martin Agency, about 18 months ago inquiring if the Gecko had ever thought about writing a book," said Ted Ward, GEICO vice president of marketing. "Response to the Gecko has always been overwhelmingly positive, so we thought, 'Why not?' Clearly he has always had a lot of thoughts that we couldn't squeeze into a 30-second commercial. That's why this book idea seemed like a no-brainer."

But writing all those pages didn't come easy, which led to this insight "If you get writer's block, doodle. If you get doodler's block, write."

While it took teamwork, the Gecko gives special thanks to Steve Bassett, The Martin Agency creative director on the GEICO account.

"This book took me deep into the psyche of this beloved advertising icon," said Bassett. "And it really made me think. Like when he asks, 'Why don't psychics ever win the lottery?' You've got to admit, that's a great question."

Watch the Gecko's book trailer: https://www.youtube.com/watch?v=gnRKMt6LI4k

About GEICO:

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurance company in the United States. GEICO provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 11 million private passenger customers and insures more than 18 million vehicles (auto & cycle).

Go to www.geico.com.

About The Martin Agency:

With offices in Richmond and New York, The Martin Agency offers unified advertising, strategic planning, media, direct response, interactive, data analytics, design, branded content and local lead generation. In addition to GEICO, clients include Discover, Hanes, Kraft, Morgan Stanley, Pizza Hut, the American Cancer Society and Walmart.

Contact Theresa Dunn Theresa.dunn@martinagency.com.

About Workman:

Workman publishes award-winning calendars and books, including our What to Expect pregnancy and parenting series, Page-A-Day Calendars, the iconic 1,000 Places to See Before You Die and Brain Quest children's products. Its wide range of high-quality non-fiction titles and products inspire, educate, and entertain readers.

Contact John Jenkinson 212-614-7597johnj@workman.com.

SOURCE Workman Publishing

To post a comment, you must register and login.