EXPORTING THE CONNECTED WORLD is Released

IRVINE, Calif., Oct. 9, 2015 /PRNewswire/ Coinciding with the International Monetary Fund's recent announcement that China overtook the United States to become the world's largest economy, comes a highly relevant new book by authors Mark Matsumoto and Miguel Olivares.

Exporting in the Connected World is a dynamic new book for anyone looking to tap today's global market, where trade happens at the click of a mouse and your virtual office is your smartphone.

Matsumoto and Olivares reveal effective, empowering techniques on starting and growing your international business in a down-to-earth format, combining hard-nosed business acumen, humor and thought-provoking commentary, including:

• How to leverage the best free resources available
• To spot an export winner that generates repeat orders
• To develop private label products for export
• How to create a profitable online export marketing strategy using Google AdWords
• Leverage the fast emerging world of China E-Commerce
• Rules to avoid pitfalls
• Effective international negotiation techniques
• Running a business on your terms

Along with coaching readers on international trade, the authors' make clever use of nuggets of wisdom, sprinkling the book with numerous Case Studies, Useful Tips and an ever-present Tool in the Box. The authors back up wisdom imparted in the book with a high value online resource, www.connectedworldtrade.com, sharing additional best practices and dissection of successful international trade deals.

Exporting in the Connected Worldoffers immediate, actionable tools and straightforward real-world advice applicable with every turn of the page. A book for individuals, professionals, entrepreneurs and seasoned exporters looking for an edge, or those who wish to make their trade business a reality, this book is sure to be a well-worn volume long after purchase.

The authors have announced a companion volume, Trading in the Connected World, will be released in early 2016 that supplements Exporting in the Connected World, offering an array of first-hand case studies of buying and selling around the globe.

About the Authors:

Mark Matsumoto- Mark is President of Network International Exports, Inc., a trading company he founded in 1991. Matsumoto has extensive experience exporting U.S. products and services including pioneering the kitchen waste disposal in Japan. Matsumoto founded California ETEC in 2003 to expand the exports of education and training services. Matsumoto was awarded the Presidential "E" Award for Service Excellence (CA ETEC) in 2011. Matsumoto is a prolific speaker on the topics of Internet Export Marketing, Doing Business in Asia and Entrepreneurship.

Miguel Olivares- Miguel is a Senior Commercial Trade Specialist, U.S. Commercial Service, Fort Lauderdale, Florida, who has counseled more than 1,000 small and medium size companies on export development strategy. Olivares was awarded the Department of Commerce Bronze Medal in 2001 for conceptualizing the Global Matchmaking Reception. Olivares is a much sought after speaker on the topic of Internet export marketing and export marketing strategies.

For further information:

Contact:
Mark Matsumoto, Tel-714-624-7001
Miguel Olivares- Tel -954-993-7253

Email: Email

www.connectedworldtrade.com/media-kit

SOURCE Mark Matsumoto and Miguel Olivares

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