Dr. Phil McGraw to Launch New Diet Plan, THE 20/20 DIET: TURN YOUR WEIGHT LOSS VISION INTO REALITY, 12/2

LOS ANGELES, Nov. 24, 2014 /PRNewswire/ #1 New York Times bestselling author Dr. Phil McGraw reveals the secret for finally putting an end to the never-ending rollercoaster of failed weight loss attempts with his new diet plan, "The 20/20 Diet." In the no-nonsense, get-real style that he's known for, Dr. Phil brings much-needed truth and certainty to the struggle of losing weight. Scheduled for release on December 2, 2014 exclusively onwww.TheBookNook.com,and in full distribution on January 6, 2015,the book not only programs readers for success by helping them take control of their eating and exercise habits, it also harnesses the power of emerging scientific theories and research indicating that certain foods can potentially increase caloric burn and work with the body to amplify the feeling of fullness. "The 20/20 Diet" is being released a full 10 years after Dr. Phil's initial weight management book, "The Ultimate Weight Solution," his biggest selling book of all time, and updates 10 years of progress.

Together with his proven strategies for impulse and habit control, Dr. Phil believes this new weight loss plan can turn the tide for millions of people by waking them up to misleading diet gimmicks and helping them lose weight in a healthy way that includes adopting a new mindset and lifestyle. He also debunks pervasive weight loss myths about such important but widely misunderstood concepts as willpower and shows the reader how this type of safe weight loss can ultimately lead to a return to overall health.

"The 20/20 Diet" inspires readers to create a perfect, 20/20 vision of what their lives and bodies will look like when they finally lose weight, and then empowers them with tools to achieve their goals. By conducting a detailed national survey, Dr. Phil identified the seven most prevalent and recurring reasons people rebel against their diets and repeatedly fail at weight loss, which he refers to as The Top Seven Ugly Truths about Dieting. This insight allows the reader to reverse engineer their own successful weight loss by finally understanding the reasons they've failed in the past.

Since the release of his blockbuster #1 New York Times bestselling book, "The Ultimate Weight Solution" (Free Press; September, 2003), important new theories and research have emerged that allow Dr. Phil to be even more effective at helping readers solve these seven core problems.

"This is really exciting," says Dr. Phil, "Now we know more than ever about how certain foods and activities affect our bodies and brains." He and his team have harnessed the power of those discoveries and molded them into a plan that anyone can follow now and for the rest of their life without rebellion!

Readers will discover 20 key foods, called the 20/20 Foods, which theories indicate may help enhance the body's thermogenesis (or caloric burn) and help you feel full. But that is just the beginning! This book reveals the truth about why some people haven't been able to lose weight in the past and gives readers important cognitive, behavioral, environmental, social and nutritional tools to finally reach their weight loss goals. As Dr. Phil says, "You can choose to see your goal with 20/20 accuracy, and when you see a goal that clearly, youcanachieve it."

"The 20/20 Diet" will challenge what everyone thinks they know about weight loss, and bring about a new era in dieting.

ISBN: 978-1-939457-31-8
$26.00
Hard cover
Release date: December 2, 2014 exclusively onwww.thebooknook.com
January 6, 2015 wide release

About the Author

Dr. Phil McGraw is the host of America's number-one daytime talk show and is perhaps the most well-known mental health expert in the world today. In his 18thyear on television and his 13th year on the "Dr. Phil" show, he has devoted his international platform to delivering common sense information to individuals and families seeking to improve their lives. Passionately pursuing such topics as family functioning, addiction, and silent epidemics such as domestic violence and bullying, he works tirelessly both on and off the air. Dr. Phil has carried his message from the suburbs and inner cities across America to Capitol Hill. He and Robin, his wife of 38 years, reside in Southern California, as do his two sons, Jordan and Jay, along with daughter-in-law, Erica, and two grandchildren, Avery Elizabeth and London Phillip.

About the Publisher

Bird Street Books, Inc. was founded by Jay McGraw, New York Times bestselling author and executive producer of the Emmy award-winning, syndicated daytime series "The Doctors." Bird Street Books' publishing model has found success championing authors whose training and methods achieve definable results for their audiences. The company leverages its extensive experience communicating directly to consumers through television to create content that translates directly to sales. The company continues to grow and attract popular health, fitness, and lifestyle authors. Drawing from and responding to what consumers want and targeting an author's most fervent fans first, Bird Street Books has defined a publishing and marketing model that creates a targeted launch base for many of its releases, followed by a more traditional distribution model that puts their titles everywhere books are sold. Digital and audio versions for multiple platforms are also produced for all their books.

CONTACT: Andrea McKinnon, 1-323-956-8306, andrea.mckinnon@birdstreetbooks.com

SOURCE Bird Street Books, Inc.

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