Dr. Adalbert Lallier Releases SEXONOMICS

Sexonomics is defined as the science and the art of marketing human sexuality. Reflecting the principles of demand, supply, and competition, Lallier offers a contemporary perspective on human sexual behavior. In today's reality, while dreaming of sharing in pure love, most adults are concerned with the material bond that connects human reason with sex, and are even willing to pay for it. In his Sexonomics: the Golden Triangle - Sexuality, Money, Power, Lallier studies the linkage between sexuality and material well-being., both of which are essential in the quest to achieve ultimate human happiness. In his book, sexuality is not deemed as subject to the canons of religious dogmas, but as an individualistic lifestyle in which human reason will seek to maximize happiness without fear of sinning or persecution.

"Human sexuality having been repressed during the era of strict adherence to the canons of the Bible, human beings developed feelings of acute guilt and were thereby forced to dissociate sexuality from the quest for individual happiness. Conversely, contemporary society has ascribed to human beings, the liberty of choice in linking sexual gratification with material self-interest - a dramatic change whereby what had been regarded as sinful had become a generalized practice, equally for women and men. Sexonomics views sexuality as the materially conditioned rational pursuit for carnal pleasure rather than an immoral one.

"To date, in their desire either for instant sexual gratification or for securing a stable, long-term relationship, most women and men perceive human sexuality as a marketable commodity. Sexuality, money, and power are now viewed as fundamental prerequisites for both individual happiness and social success: Sexonomics - the Golden Triangle is meant to promote the individuals' quest for discovering their personal path towards fulfillment and happiness".

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About the Author
Of Huguenot origin, Lallier's professional career involved almost forty years as professor of economics and international politics, as consultant with governments and international organizations. His publications manifest a broad range of concerns, with particular emphasis on the moral and legal duality between war crimes and punishment, as evidenced in his two recent novels, A Peace Without Honor, and I Swear to you, Adolf Hitler, Fealty and Obedience...".

Sexonomics * by Adalbert Lallier
The Golden Triangle
Publication Date: January 30, 2013
Picture Book; $62.49; 254 pages; 978-1-4797-5565-3
Picture Book Hardcover; $66.99; 254 pages; 978-1-4797-5566-0
Ebook; $3.99; 978-1-4797-5567-7

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