Ditch the Sales Pitch - New Book Reveals a Better Way to Close the Deal

RALEIGH, N.C., Nov. 14, 2018 /PRNewswire/ After seven years of building a profitable, six-figure business and coaching her clients on how to catapult their own success, CEO Farnoosh Brock is now revealing her time-tested strategy for deepening trust and loyalty with customers in order to maximize profits in her new book, "The Serving Mindset: Stop Selling and Grow Your Business."

To see why business experts call the book a must-read for the entrepreneur or small business owners, visit www.farnooshbrock.com/book. Michael Bungay Stainer, The Wall Street Journal best-selling author and founder of Box of Crayons, is one of them and provides the forward for the book.

In "The Serving Mindset," Brock challenges conventional wisdom about selling with these thought-provoking principles:

• Serving is the key to exponential business growth
• Your mindset is more important than your business model when it comes to sales
• Raising your prices to reflect your value is a profound act of generosity toward your customers

"I've discovered that many heart-centered entrepreneurs and small business owners mistakenly believe that selling is a necessary evil if they want to succeed," says Brock. "I had the same self-limiting mindset when I first launched my business. But selling - done the traditional way - always felt pushy, unethical and wrong to me. That's why my new book explores another way to grow a business that cultivates trust by serving your clients rather than selling to them. This mind shift has revolutionized my own business and also led to massive results for my coaching clients."

To watch the book trailer, visit https://youtu.be/wjHzpVfv2BQ

About Farnoosh Brock
Farnoosh Brock went from electrical engineer and rising leader at a Fortune 100 company to business coach, entrepreneur and CEO of her own company. In her coaching, she shows business owners and leaders how to choose serving over selling to build deep trust with their customers, and profitable, sustainable businesses. Brock is also the creator of Crack the Code to Get Promoted, a leadership course for corporate professionals. In addition to her latest book, "The Serving Mindset: Stop Selling and Grow Your Business," she's also the author of two health books with more than 150,000 copies sold to date.

Media Contact:
Joy Sutton
Sutton Impact LLC
615-933-1752
joy@suttonimpactmedia.com

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