David Elwood Transforms Customer Service Into a Profession Discipline

Empirical research findings have shown that superior customer service directly correlates with superior profits.

Author, David L. Elwood nudges the entire field of customer service toward becoming a professional discipline in his new book "Two Factor Theory of Customer Service."

"Some people ascribe a single meaning to the world customer, but those who have studied the word and have deep interest in customer service issues see additional ways of defining the term," Elwood said. "Customer service is a real business product that stands beside the primary product of every business enterprise."

With easy to follow ideas, the book opens the door to innovative and persuasive perceptions of the fundamental dimensions of customer service events.

The essence of Elwood's message is to help readers develop a clearer understanding of customer service event in order to deliver more effective customer service directly to the customers.

"Two Factor Theory of Customer Service"
By: David L. Elwood
ISBN: 978-1-49184-443-4
Softcover retail price: $16.95
E-book retail price: $3.99
Available on Amazon, Barnes & Noble and AuthorHouse online bookstores

About the author
David L. Elwood, Ph.D., is founder and chairman of Elwood Staffing, a privately held temporary staffing company with 190 offices nationwide. Elwood's passion for customer service helped drive meteoric growth of Elwood Staffing. Elwood currently resides in Columbus, Indiana.