Co-Authors of The E-Myth Chief Financial Officer Fred Parrish and...

Michael E. Gerber Companies has announced the first in its new E-Myth "Core Operating Series" of books, "The E-Myth Chief Financial Officer: Why Most Small Businesses Run Out of Money and What to Do About It," co-authored by Profit Expert Fred Parrish and Michael E. Gerber.

The book publicity tour starts in St. Louis, Missouri, on Wednesday, September 26, 2018, as the two authors give a public talk at St. Louis Union Station Hotel in Grand Ballroom F at 11:15 a.m. The hotel is located at 1820 Market St, St. Louis, MO 63103. Fred Parrish and Michael E. Gerber will be available for interviews while in St. Louis. For media opportunities, please contact Sarah Crilley at sarahcrilley@realnewspr.com.

Next stop in the tour will be Dallas, Texas, as the co-authors are opening a book discussion at an "Evening with The E-Myth Chief Financial Officer Authors" on Thursday, September 27, 2018, from 5:30 p.m. to 7:30 p.m. at Park City Club, located at 5956 Sherry Ln. #1700 Dallas, TX 75225. Tickets available here: https://www.bizjournals.com/dallas/event/163516/2018/an-evening-with-the-emyth-chief-financial-officer-authors.

Continuing the tour in Dallas, there will also be a RSVP co-author meet-and-greet event, sponsored by Success North Dallas, on Friday, September 28, 2019, at Lincoln Centre. Located at 5420 LBJ Freeway, Suite #240, Dallas, TX 75240, the meet-and-greet will take place from 11 a.m. to 2 p.m. This will be a more personal opportunity to get to know the authors and ask one-on-one questions. To RSVP, contact Sarah Crilley at sarahcrilley@realnewspr.com.

The new series, a departure from the wildly popular E-Myth Expert Series of business books, is the first to focus on internal functions, rather than upon industry or small business. It features co-authors who are experts in all the C-level functions a small but growing company needs. Parrish's book provides a road map for any small business owner to create a business that's self-sufficient, growing, and highly profitable.

"The system addressed in this book will add value to any company in any industry, as long as the people involved are willing to have the discipline to implement the various components and will diligently follow the process," Parrish says.

It all comes from years of solid, first-hand experience. Parrish is founder and CEO of The Profit Experts and The Profit Institute. Since 1980, he has held positions from staff accountant to CEO in both public and private companiesfrom startups to multi-billion-dollar operations. His experiences include directing and overseeing company operations, managing corporate resource development, and directing strategic planning for domestic and international organizations. Utilizing his broad background, he has developed a proven process to optimize the profitability dynamics present in any company. Parrish is also a speaker and instructor on profit and cash-flow optimization.

"Fred's practical step-by-step process will give you the ability to identify financial problems before they occur," says Mark Langford, Executive Director of North Texas Small Business Development Center Network (SBDC).

Most businesses know what their numbers are, Gerber says, but they don't know what the numbers tell them about the decisions they should be making. This book is designed to teach the owner of a company what he or she needs to know to fulfill the CFO function. "The CFO role is the most abused and misunderstood role in the world of business," Gerber says.

To know more about the booka complete toolkit for either starting a successful business from scratch or maximizing an existing business' performancejoin Profit Expert Fred Parrish and best-selling author of The E-Myth books, Michael E. Gerber, for a discussion on September 27, 2018, and a meet-and-greet on September 28, 2018.

Events Details:
An Evening with "The E-Myth Chief Financial Officer" Co-Authors, Fred Parrish and Michael E. Gerber:

• Park City Club
• 5956 Sherry Ln #1700 Dallas, TX 75225
• Thursday, September 27, 2018
• 5:30 p.m. - 7:30 p.m.
• Tickets available here.

Meet-and-Greet with "The E-Myth Chief Financial Officer" Co-Authors Fred Parrish and Michael E. Gerber:

• Lincoln Centre
• 5420 LBJ Freeway Suite #240
• Dallas, TX 75240
• Friday, September 28, 2018
• 11 a.m. to 2 p.m.
• RSVP: Sarah Crilley, sarahcrilley@realnewspr.com

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