Cláudia Buhamra Abreu Romero Releases New Book About Retail Management

Cláudia Buhamra Abreu Romero's new book "Retail Marketing Management: Concepts, Guidelines, and Practices" (published by AuthorHouse) provides guidelines, concepts and practices of marketing with a special focus on retail management.

"Retail Marketing Management" presents approaches to define and show marketing activities. The functions of retailers are addressed and their importance in the distribution of products and services is discussed. The focus then turns to the construction and management of excellence in service as a way of adding value to branded products and organizations. Consumer behavior, communication and aspects, and a proposed marketing plan is presented by which a company market position can be defined. Finally, Buhamra presents some useful advice to readers about the management of their marketing organizations.

An excerpt from "Retail Marketing Management":

"The challenge for industries to differentiate themselves in the market has become increasingly bigger. And for many reasons. One of them is oversupply. Every day customers are exposed to numerous different proposals of diverse suppliers that promise the better price, the better product, the better way of payment, and the better treatment, among other advantages."

"Marketing is much more than advertising," Buhamra says. "Marketing offers important tools to provide creative, easy and profitable solutions to any kind of business in order to attract and retain clients."

"Retail Marketing Management"
By Cláudia Buhamra Abreu Romero
Hardcover | 6 x 9 in | 124 pages | ISBN 9781481739436
Softcover | 6 x 9 in | 124 pages | ISBN 9781481739443
E-Book | 124 pages | ISBN 9781481739429
Available at Amazon and Barnes & Noble

About the Author

Cláudia Buhamra Abreu Romero holds advanced degrees from a number of schools from around the world. Now a professor of marketing and researcher of marketing living in Montreal, she is a sought-after public speaker and author of works in Brazil and beyond, as well as a partner in the consulting firm of Buhamra & Romero Strategic Solutions.

AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry's only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011. For more information or to publish a book visit authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.