Ceo Brett King Releases BREAKING BANKS

New York, New York

"In the next 10 years there will be more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years," predicts Brett King.

Brett King's new book, Breaking Banks: The Innovators, Rogues, and Strategists Rebooting Banking, is an insider's perspective of the major changes facing the banking industry. It is a unique collection of interviews that detail stories, case studies, and emerging trends from across the global Financial Services Technology domain. Brett explains how banks have not kept up with the times (ie technology like social media, mobile app banking, etc) and why that is making traditional banking inefficient. Featuring commentary and analysis from leading experts who are involved in the reform and disruption of the retail financial services industry, highlights include Jon Matonis (BitCoin), Jerry Canning (Google), Frank Eliason (Citibank), Giles Andrews (Zopa), and Shamir Karkal (Simple). Topics for disruption include BitCoin's disruptive attack on currencies, digital/ crypto currencies, social media, P2P lending, Neo-banks reinventing basic checking accounts, and more.

"In the next 10 years there will be more disruption and changes to the banking and financial industry than we've seen in the preceding 100 years," predicts King.

Brett is available for interviews and comments. Among the topics Brett can discuss are:

Your phone is your next bank:
An average smartphone has more computing power today than most banks had back in the 1980's. In 50 years time when we look back on what fundamentally changed the way we think about banking, we'll identify the smartphone as the game changer.

A human advisor can't compete with a computer any more:
The best advice is given in real-time when and where you need it the most. Your smartphone and smart devices will help you save more money everyday, measure your health, and report back to your doctor on your behalf, or even tell you how many calories are in your next meal.

Signatures:
Signatures will be phased out on credit cards next year in part because of the massive fraud they generate -The US does 1/4th of all credit card transactions, but has 51% of the fraud because they still use signatures on receipts at the point of sale. 1/4th of University Students leaving University don't use a signature.

The risk involved in using paper application forms:
Paper application forms and the reliance on credit scores is now a very risky strategy for banks to use because they don't collect enough data/information to make good decisions. Banks can get better information through your smartphone or social networks.

Brett King can discuss the disruptive technologies, platforms and behaviors that are threatening the traditional industry approach to banking and financial services. Whether it be BitCoin's disruptive attack on currencies, P2P Lending, Social Media, the Neo-Banks reinventing the basic day-to-day checking account, global solutions for the unbanked and underbanked, through to consumer behavior itself. Brett has interviewed 30 of the top innovators, start-up entrepreneurs and researchers in the financial services and technology industries including, Jon Matonis of the BitCoin Foundation, Jerry Canning of Google, Frank Eliason of Citi, Shamir Karkal from Simple, Ben Milne from Dwolla.and a host of start-ups who are working to create new models of banking, payments and lending across the globe.

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ABOUT BRETT KING
Brett King is a 4 times Amazon best-selling author, a well-known industry commentator, a speaker, the host of the BREAKING BANK$ radio show on Voice America, and the founder of the revolutionary mobile-based banking service Moven (Moven.com or search iTunes/Google Play for "Moven"). King was voted as American Banker's Innovator of the Year in 2012, and was nominated by Bank Innovation as one of the Top 10 "coolest brands in banking." King has been featured on Fox News, CNBC, Bloomberg, BBC, Reuters, Financial Times, The Economist, ABA Journal, Bank Technology News, The Asian Banker Journal, The Banker, Wired magazine, and many more. He contributes regularly as a blogger on Huffington Post.

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