Barbara Bush Foundation For Family Literacy Launches Share The Love Campaign

By: Christina Mancuso Feb. 24, 2015

TALLAHASSEE, Fla., Feb. 24, 2015 /PRNewswire-USNewswire/ The Barbara Bush Foundation for Family Literacy, the nation's leading advocate for family literacy, announced its newest campaign: "Share the Love of Reading." This innovative effort encourages visitors to send a personalized card recommending their favorite books to family and friends through the www.helpthemread.org website.

"I'm going to share with my mom (former First Lady Barbara Bush), that I'm currently reading Cell by Robin Cook," said Doro Bush Koch, honorary chairman of the Barbara Bush Foundation. "I'm half-way through the book, and am glad I need the light on to read."

The Pew Research Center reported last year that nearly a quarter of American adults had not read a single book in the past year, which includes paperbacks, online or audiobooks. To encourage reading, the Foundation designed a campaign to promote literacy as an important value that provides a fun way for teachers, parents and bibliophiles to share their love of reading. Individuals can share the books they love via a digital card or a postcard, both offered free through the website.

"Sharing the love of reading is something that we don't always do, even though it may be one of our favorite activities," said President and CEO Liza McFadden. "We hope everyone, including teachers and parents, will take this opportunity to share their love for a book. It's a fun way to remind someone that you're thinking of them, and we appreciate the opportunity to remind everyone about the importance of literacy."

Here's what others are saying about the Share the Love of Reading campaign:

"I have just finished reading I am Malala by Malala Yousafzai with Christina Lamb. This is a must-read book for ages sixth grade and beyond. In the story, we are reminded that one voice can make a difference, and we must not take for granted our education, as there are many who have no access to education." - Michelle Staubach Grimes

"There are two kinds of reading I love most. The first one is by far the greatest experience and that is reading with my kids because we are able to experience the story together. The second involves reading non-fiction biographies that tell a story about someone's adversity and how they overcome obstacles." - Pamela Shriver, American former tennis professional & ESPN commentator

Visit http://barbarabush.org/news/press-releases/barbara-bush-foundation-for-family-literacy-launches-share-the-love-campaign/ to read more.

Contact: Hue T. Reynolds
(850) 562-5300

SOURCE Barbara Bush Foundation for Family Literacy