Available for Pre-Order: Finance Unleashed: Leveraging the CFO for Innovation

BOSTONand SKANOR, Sweden, Oct. 18, 2017 /PRNewswire/ Magnus Lind and Kelly Barner announced today that their new book, Finance Unleashed: Leveraging the CFO for Innovation, is available for pre-order throughPalgrave and Amazon.com and will ship on December 4, 2017.

Finance Unleashed is based on case studies and interactive interviews with influential global executives, representing organizations such as the London School of Economics, DHL and UPS, and Turkcell. The book features a Foreward by Kate Vitasek, a Graduate and Executive Education Faculty Member at the University of Tennessee, as well as an author, educator, and architect of the Vested business model.

"It can take 48 hours to send a cross-border payment for a car that is made in only 18 hours," said Magnus Lind, co-author of Finance Unleashed. "This example points out the large opportunity to streamline the financial chain, comprised of only data management and communications. The transformational potential of financial technology (or 'fintech') has affected banks and financial institutions. Now the disruption is reaching the non-financial sector. Finance will remain responsible for compliance and reporting, while taking on responsibility for developing the business model to create stickier customer relations, improved competitiveness, and increased profitability. In this book, we provide the cases, checklists, references, and perspectives for you to use as support during this transformation."

Susanna Bondus, Director of Business Development at Skanr Group, played a critical role in the research behind Finance Unleashed. "The aim of the book is to develop perspectives and understanding of what it means for finance executives at non-financial companies to become innovative and drive the overall business. The opportunities in finance are immense and Finance Unleashed provides input to senior executives both in and outside of finance, aiming to make function cheaper, faster, and more optimal."

Finance Unleashed has already received acclaim from leading global executives in a number of industries:

"The CFO should be a major driving force for innovation I recommend everybody embrace the ideas in Finance Unleashed!" Paul Smits, Innovation Director and CFO, Port of Rotterdam Authority

"This book will forever change how you regard finance and the role of the CFO." Robert Davis, Former CFO of CA, Inc.

"Lind and Barner present how nonfinancial companies can lead change through financial disruption and how it can dramatically increase competitiveness." Lena Apler, co-founder and Chairman and Collector Bank, fintech investor

"Finance Unleashed reinvents the CFO's office and puts it into the center of strategic business leadership" Christian Lanng, co-founder and CEO, Tradeshift

"Financial and supply chain analysts alike should read this book and start working together to create health supply chain balance sheets and longevity of relationships for the future." Dr. Robert Handfield, Executive Director of the Supply Chain Resource Cooperative

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