Ann Grace, Principal Consultant at Clear Lake Marketing Solutions...

Ann Grace, Clear Lake Marketing Solutions' lead consultant, announced today the upcoming release of her co-authored new book, "Content Tips for Local SEO: How Local Businesses Can Create Content that Ranks," slated for October 17, 2018.

A TEAM EFFORT
Fellow Duct Tape marketer Ken Tucker from Changescape Web (St. Charles, MO) broached the concept of co-authoring "Content Tips for Local SEO" at a marketing training boot camp in Denver, CO in July 2018. "Ken recognized the void of clear guidance available to small, local business for developing content that can help them get found on Google," remarked Ann Grace, principal consultant at Clear Lake Marketing Solutions. "He presented an argument for creating a step-by-step guide for local businesses that helps them understand how content creation belongs at the heart of every local business' marketing efforts." Importantly, content designed to generate leads for local businesses differs from that of regional and national companies, and no author has explicitly compared the differences. "Duct Tape Marketing Network consultants Ian Cantle, Mark Fortune, John Triplett, Dan Gershenson, Ray Perry and I all felt it was a badly-need contribution. In this joint effort we all contribute our unique perspectives to this important marketing topic."

The purpose of "Content Tips for Local SEO" is to inspire small- and mid-size local businesses to embrace a strategy-first approach to marketing that revolves around key-word-driven content creation. "One of the biggest mistakes local businesses make is not creating a content calendar that centers around the problems that their business solves," says Grace. "I have seen many local businesses spin their wheels with uncoordinated marketing tactics and off-target messaging. With this book, we hope to help local businesses understand how to translate their core competencies into a coordinated, search-friendly content plan and learn how to master the lead generation game."

WE ARE ALL CONTENT CREATORS
In Content Tips for Local SEO, the authors provide a systematic approach to explaining content's role in SEO and helping local businesses turn content they don't even realize they already have into powerful lead magnets. For example, the book will explain how to convert the everyday experience of a routine sales or service call into lead-generating tactics with simple, low-cost tools.

A NO-NONSENSE STEP-BY-STEP GUIDE TO LOCAL SEO
Filled with actionable tips, concrete strategies, and inspirational case studies, owners of local businesses will enjoy the practical lead-generating tips presented in this book.

Co-authors Ian Cantle (Outsourced Marketing), Mark Z. Fortune (Fortune Marketing, Inc), Dan Gershenson (Chicago Brander), Ray L. Perry (Market Blazer), John Triplett (Desert Path Marketing), and most notably, Ken Tucker (Changescape Web), all add their own professional and refreshing perspectives on this topic based on over 150 years of combined marketing experience. If there is one book to buy this year on local SEO in 2018, this is the one!

For more information, contact Clear Lake Marketing Solutions or preorder at contentforlocalseo.com after September 15, 2018.

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