Analyzing the Digital Media Industry in Italy 2017 - Research and Markets

By: Robert Diamond Sep. 13, 2017

The "Analyzing the Digital Media Industry in Italy 2017" report has been added to Research and Markets' offering.

The digital media market in Italy has been growing strongly since 2010. The industry is particularly led by growth in the e-books segment. The Italian digital media market remains quite concentrated and there are a handful of players dominating the market. While barriers to enter the industry does exist, we are seeing a rise in competition as many foreign players are entering the market. The Italian digital media industry posted revenues of nearly USD 425 in 2015 and it is expected that by 2020, the market will be having a value of around USD 700 million.

The report begins with a brief profile of the media industry in Italy. The media industry is analyzed through an industry overview, analysis of market growth by value, industry segmentation and an industry forecast. Data included in the report ranges from 2011 till 2020.

The market for digital media in Italy is analyzed through an industry definition, industry overview, market growth analysis and an industry segmentation. A Porter's Five Forces Strategy Analysis of the Digital Media Industry in Italy is carried out in the report as well. Bargaining power of buyers and suppliers, competitive rivalry in the industry, threat of new entrants to the industry and the threat of substitutes is analyzed in the report.

An analysis of the major industry players is carried out through corporate analysis, financial analysis and a SWOT analysis. Players analyzed include stalwarts like Telecom Italia, Deezer, Amazon.com, and others.

Key Topics Covered:

A. Executive Summary

B. Introduction to the Media Industry in Italy

C. Digital Media in Italy

D. Digital Media Industry in Italy: Porter's Five Forces Strategy Analysis

E. Digital Media Industry in Italy: Forecast

F. Analysis of Major Industry Players