American Library Association Names Return On Influence “Essential” Publication of 2012

The American Library Association has named Return On Influence by Mark W. Schaefer a "pathfinding" contribution and one of its elite academic publications of 2012.

Every year the Association's Choice magazine publishes a list of Outstanding Academic Titles that were reviewed during the previous calendar year. This prestigious list reflects the best in scholarly titles and brings with it the extraordinary recognition of the academic library community.

The list is selective: it contains approximately 10 percent of some 7,000 works reviewed in Choice each year. Editors base their selections on several criteria:

• overall excellence in presentation and scholarship
• importance relative to other literature in the field
• distinction as a first treatment of a given subject in book or electronic form
• originality or uniqueness of treatment
• value to undergraduate students
• importance in building undergraduate library collections

In reviewing Return On Influence, the magazine noted that "This book is a pathfinding contribution on how social media platforms are reconstructing the traditional concept of influence. Schaefer (of Rutgers University) demonstrates that the world of social media has enormous consequences (opportunities and problems) for people and organizations that seek online power and influence. The book is supercharged with examples, interviews, and case studies detailing the experiences and thoughts of industry leaders.

"The book is essential for those who want a thorough understanding of online influence - how to gain it and why it is so important to organizations and individuals. Summing Up: Essential for marketing and social media collections at all levels."

Return On Influence is Mark Schaefer's second book. The Tao of Twitter was first released in 2011 and re-launched by McGraw Hill in 2012.

"The feedback from fans of Return On Influence has been extremely rewarding," said Schaefer,"especially since it presents a very new way to consider marketing and influence. This amazing honor is certainly icing on the cake of a great year for the book."

A resident of Knoxville (TN), Schaefer is the founder of Schaefer Marketing Solutions and blogs at {grow}. He is an adjunct marketing professor at Rutgers (NJ) University and, as a consultant, specializes in corporate social media workshops.

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