'Aerobics: The Invisible Advantage' gets new marketing campaign

Ronald Portal believes that there has been an extensive research on the key role of aerobic exercise in maintaining arterial health and it has been conducted and charted in scientific journals for decades. Yet, he thinks that there is limited - if not a total lack of - information as to the actual cause-and-effect chain that produces such effect. Because of the importance of this crucial information, he writes "Aerobics: The Invisible Advantage" (published by AuthorHouse in January of 2003).

The book explains the effect through the conversation of three human entities - the mental, the physical and the emotional. Revealed through their discussion are the reasons why the lack of aerobic exercise is to blame for the hardening of the arteries, the development of excessive cholesterol buildup inside the arterial walls and the weak collateral circulation.

As a physical educator, Portal spent 37 years teaching the aerobic preventive approach to arterial difficulties. "We are talking about a muscle system that has been weakened by the inactivity of modern technology. "

"Surviving prior to the Industrial Revolution meant that for most of the muscular arterial system experienced aerobic (being out of breath) activity multiple times daily. Those were constant strengthening events. Because each stroke is more efficient fewer resting pulse beats or blows are required which is important since humans are in a resting state exposure for most of their lives. C-Reactive Protein is a substance that measures inflammation in the arterial system. The inflammation interferes with arterial flexibility (hardening of the arteries)."

"Cholesterol is involved but not to the extent believed by most. C - reactive protein proves that inflammation is most serious where the arteries fork. Forks that lie directly in the path of millions of excessive resting heart beats. The resulting damage and lack of flexibility allows the buildup of excessive cholesterol. Cholesterol, a substance we can't live without wrongly becomes the villain when it is really a lack of exercise."

"This fresh approach has no rival and represents a genuine advance in the prevention of arterial disease. We are not what we eat but rather we are what we do," Portal concludes.

"Aerobics: The Invisible Advantage"
By Ronald Portal
Softcover | 5 x 8in | 110 pages | ISBN 9781403335159
Available at Amazon and Barnes & Noble

About the Author
Ron Portal is retired after 37 years of teaching physical education in the San Jose Unified School District in California. His career was most influenced by a 35-year-old heart specialist who was speaker at a physical education conference in 1961. The doctor provided his audience with a detailed explanation of the effects that aerobic exercise has on the arterial systeM. Shortly after that presentation, the young doctor unexpectedly died of a brain tumor and his revolutionary ideas about the influence of aerobic exercise were forgotten.

AuthorHouse, an Author Solutions, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry's only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011.For more information or to publish a book visit authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.

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