TRU & The Players Theatre Hosts April Panel Today

Theater Resources Unlimited (TRU) presents the April panel, Secrets of Successful Not-for-Profits: How to Keep Your Theater Company Going and Growing, tonight, April 23, 2015 at 7:30pmat The Players Theatre, 115 MacDougal Street, 3rd Floor Loft Theatre, NYC. Doors open at 7pm for networking and refreshments; roundtable introductions of everyone in the room will start at 7:30pm.

Panel will include Joe Brancato, founding artistic director of Penguin Repertory Theatre; Luis Reyes Cardenas, co-founder and co-artistic director of Open Hydrant Theatre Company; James Morgan, producing artistic director York Theatre Company; Cara Reichel, artistic director of Prospect Theatre; plus others to be announced.

The sweat and inspiration it takes to start a theater company is daunting enough in itself. How do you keep your company vital and relevant from year to year? Starting out, a strong and specific mission statement can help you establish yourself. But sometimes your mission needs to evolve and change. How do you find your audience? Where does the money come from to keep going? Partnerships are an important part of survival. How can you effectively partner without compromising your identity? What strategies have been useful in the growth of the companies you will be meeting? Come learn their secrets of success, the ones they planned for and the surprises along the way.

Admission is $12 (free for TRU members). You may now pay in advance and save $2 - click here to pay $10 for the panel, which will also count as your reservation. Please RSVP at least a day in advance (or much sooner) for reservations: 212/714-7628; or e-mail TRUStaff1@gmail.com. Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm - come prepared with your best half-minute summary of who you are, and what you need.

Built in 1907 and converted into a theatre in the late 1940's, the Players Theatre, host of the monthly TRU panels, has been a jewel in the midst of beautiful Greenwich Village, serving as a magnet for performing artists and their audiences. The mainstage theatre has been home to such long run productions as An Evening with Quentin Crisp, Psycho Beach Party and Ruthless starring an 8 year old Brittany Spears, Natalie Portman and Legally Blonde the Musical's Laura Bell Bundy. The Steve & Marie Sgouros Theatre, a 60-seat loft space on the 3rd floor offers an intimate home for TRU's panels, as well as a range of new works. For more information, please visit www.theplayerstheatre.com.

Theater Resources Unlimited (TRU) is a twenty-three year old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of theater. Membership includes self-producing artists as well as career producers and theater companies.

TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; TRU offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York Theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop and a Director-Writer Communications Lab; programs for actors include the Annual Combined Audition and quarterly Resource Nights and "Speed Dating" as well as free monthly actor workshops.

Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) and the New York City Department of Cultural Affairs in partnership with the City Council, 9th district Council Member Inez Dickens and Council Member Christine Quinn; The Montage Foundation.

For more information about TRU membership and programs, visit www.truonline.org or call (212) 714-7628.

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