The Reality of FASHION The Reality of AIDS Creator Defends February 9th Reality Star ConceptJanuary 29, 2013The Reality of FASHION The Reality of AIDS (http://www.realityontherunway.com) is a New York Fashion Week fundraiser slotted to take place on February 9, 2013 in New York City. The open to the public event is slated to have names such as Deena Cortese of Jersey Shore, Janice Dickinson, Alex McCord, Courtney Robertson, Tiffany 'New York' Pollard, Lil Kim and more walking the runway to raise money for AIDS. RFRA has received considerable praise along with an even amount of backlash. Shocked at many of the mixed messages surrounding the HIV/AIDS awareness event, the creator of RFRA released a statement:
Tommy Hilfiger Announces Global Spring 2013 Ad CampaignJanuary 29, 2013The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced its Spring 2013 global advertising campaign, le vöyãge seafãr-iüs. Featuring The Hilfigers - the beloved all-American family at the heart of the brand's marketing strategy - the new campaign takes the notorious group of eclectic characters onto the high seas. Now in its sixth season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.
Daily Deal 1/29/13: Free PeopleJanuary 29, 2013Oh Free People. How I love your boho-chicness and whimisical flair.The brand, Urban Outfitters' orgin, invokes femininity, courage, and spirit in their key demographic: the twenties-something girl who wants to explore her creativity through clothing. The brand describes themselves as having 'great quality and affordability.' But that's where I disagree a little. I feel, personally, that the sale prices on Free People is a little closer to what retail should be.
Christian Siriano and Padma Lakshmi Launch Lines on HSNJanuary 28, 2013Both Christian Siriano and Padma Lakshmi are coming to HSN! On Feb. 22, Siriano will debut Striking by Christian Siriano, a capsule line, on HSN priced from $79.90 to $169.90. While Lakshmi, known on HSN in a culinary capacity, is branching into jewelry under the PL by Padma Lakshmi brand. Priced from $16 to $90, the pieces will launch on the network on March 22.
Sign Up for the Barneys Warehouse SaleJanuary 28, 2013The Barneys Warehouse Sale will be returning to the internet for the second year in a row. The famous sale, that starts in February, features discounts on coveted labels up to 70% off!
L'Oreal USA Launching "Why S.T.E.M. is Cool" Video ContestJanuary 28, 2013L'Oreal USA's For Girls In Science program is launching a 'Why S.T.E.M. is Cool' video contest on www.forgirlsinscience.org inviting students nationwide, 13-18 years of age, to produce and upload their most original, engaging, funny or compelling videos expressing 'why S.T.E.M. is cool.' Students can submit their video in one of four categories: science, technology, engineering or mathematics. Videos must be either 30 or 60 seconds long and suitable for general public viewing.
American Eagle Outfitters to Open First Store in MexicoJanuary 28, 2013American Eagle Outfitters, Inc. confirmed the opening of its first company owned and operated store in Mexico City. The store will open February 20th, 2013 and will be located in the Perisur's shopping center, a mall located in the south part of Mexico City. Aligning with its strategy plan to fortify and expand in North America; AEO plans to open a series of vertically owned and operated stores in Mexico. Each AEO store will include an Aerie presence either in shop-in-shop or side-by-side form.
Nanette Lepore Partners with International Checkout Inc.January 28, 2013International Checkout Inc. announced its partnership with one of the leading names in contemporary fashion, Nanette Lepore, expanding her brand's reach to consumers in more that 220 destinations. International customers can now shop on the designer's website, view pricing and pay in their local currency, and have their items shipped to their address.
Daily Deal 1/28/13: Favorite EarringsJanuary 28, 2013I don't know about you, but I have been drooling not only over the gowns at the awards shows but the jewelry! The A-listers get to wear the most glamorous earrings, necklaces, rings and bracelets. And while I don't think I will be wearing a $5 million Harry Winston necklace anytime soon, I can shop Gilt's sale on fine earrings.
Betsey Johnson to Show at New York Fashion WeekJanuary 28, 2013Fans rejoice! Just after Betsey Johnson announced she would not be having a runway show, she changed her mind! Betsey Johnson will indeed be cartwheeling her way down the runway at New York's Fashion week in February.