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Claudio Erlichman

Claudio Erlichman

           Publicist, graduated in Advertising & Marketing from ESPM (Escola Superior de Propaganda e Marketing) and post-graduated from UCSD (University of California of San Diego), School of the Visual Arts and Parson's School/New School (New York).  He presented radio shows on musical theater at Radio Cultura FM and wrote about cinema at the site Pletz.com. In 2006, he organized and directed "Cante-com-a-gente" at Teatro Folha presenting famous musical movies "sing-a-long" sessions, event unprecedented in Brazil.

From 2008 to 2011, he worked in the Official Press of the State of São PauloIMESP, where he was executive editor of “Coleção Aplauso” - http://aplauso.imprensaoficial.com.br/, publishing about 310 books. Various books of “Coleção Aplauso” were finalists and winners of Prêmio Jabuti de Literatura (the highest award of Brazilian literature). “Coleção Aplauso” also won the Special Trophy from the Association of Art Critics of São Paulo (APCA), in recognition for the support and encouragement of arts and culture.

Currently, Claudio Erlichman collaborates with Rubens Ewald Filho, the most distinguished critic of cinema in Brazil, in the organization of a collection of guides of movies on DVD and Blu-ray and writes about musical theater in a weekly electronic newsletter “Colunas & Notas”, which is sent to a VIP mailing list of people connected to the area of culture and entertainment. He also works as a producer to the group Conteúdo Teatral (http://www.conteudoteatral.com.br/), where he contributes with advertising creation, develops projects and provides international consulting. Conteudo Teatral manages Teatro Folha, in São Paulo City, and Teatro Amil, in Campinas. There he also has the function of creative advisor for productions, researching for texts and ideas for projects such as:
 

2005 – O Estrangeiro (The Foreigner), by Larry Shue

2008 – O Mala (The Nerd), by Larry Shue

2010 – Enquanto Isso (The Norman Conquests), a trilogy by Alan Ayckbourn

2011– ...E O Vento Não Levou (Moonlight and Magnolias), by Ron Huntchinson

2012 – Equus, by Peter Shaffer

2012 – Um Violinista no Telhado (Fiddler on the Roof), a highly musical theater production, at Teatro Alpha in São Paulo, after a huge success at Teatro Oi Casagrande in Rio de Janeiro, obtaining the rights to produce the play and suggesting the brilliant directors Claudio Botelho and Charles Moeller, along with many other contributions which guaranteed the achievement of this production. 

2013 – A Minha Primeira Vez (My First Time), by Ken Davenport.

2014 – Todos Os Musicais de Chico Buarque em 90 Minutos, by Claudio Botelho and Charles Möeller

2015 – Dez Encontros (Blue Room), by David Hare

2015 – Nine, Um Musical Felliniano (Nine), by Maury Yeston e Arthur Kopit

2016 – Jogo Aberto (It’s Just Sex), by Jeff Gould

2016 – BroadWish - From Shtetl to Broadway, book and direction

2017 - O Empréstimo (El Crédito), by Jordi Galcerán




LEARN MORE ABOUT Claudio Erlichman

First Show:

- Annie (in the USA) - Aí Vem o Dilúvio (in Brazil)

Favorite Show:

TOP 10 (Not in order of preference): -Cabaret -Godspell -Fiddler on the Roof -Follies -West Side Story -Morte Vida Severina -A Ópera do Malandro -How to Succeed in Business... -Hair -Company



MOST POPULAR ARTICLES

IN ON IT by Daniel MacIvor: A Thought-Provoking and Hilarious Play Is Back in São Paulo
IN ON IT by Daniel MacIvor: A Thought-Provoking and Hilarious Play Is Back in São Paulo
April 25, 2025

IN ON IT is a two-actor dramatic comedy that explores the intricate layers of human relationships, love, communication, and vulnerability through a unique narrative structure. The play masterfully intertwines three overlapping realities: the fictional play within the story, the present performance, and the past.

Father of Brazilian Rock'n'Roll, RAUL SEIXAS: THE MUSICAL Opens in São Paulo to Celebrate the Musician's 80th Birthday
Father of Brazilian Rock'n'Roll, RAUL SEIXAS: THE MUSICAL Opens in São Paulo to Celebrate the Musician's 80th Birthday
April 15, 2025

Raul Seixas: The Musical delves into the essence of one of the most authentic artists in Brazilian music, and unfolds during a sleepless night, where Raul revisits his story, composes, reflects on his art and questions the direction of Brazil. In a confessional and emotionally intense tone, the viewer is taken behind the scenes of Raul's restless mind, about freedom, art and society through 21 songs.

FIDELIO, Beethoven's Sole Opera, Will Open the Lyrical Season at Theatro São Pedro
FIDELIO, Beethoven's Sole Opera, Will Open the Lyrical Season at Theatro São Pedro
April 14, 2025

Theatro São Pedro's opera season opens in April with an impactful program: Fidelio, the only opera composed by Ludwig van Beethoven (1770-1827), will be performed on April 18, 20, 23, 25 and 27. With Cláudio Cruz as musical director and William Pereira as stage director, and featuring singers such as Eiko Senda, Eric Herrero, Andrey Mira and Licio Bruno.

BARE: A POP OPERA Opens in São Paulo With Impactful Narrative and Universal Themes
BARE: A POP OPERA Opens in São Paulo With Impactful Narrative and Universal Themes
April 10, 2025

With a sensitive approach and a contemporary perspective, Bare brings to light universal themes such as identity, sexuality, faith and the challenges of youth. Created by Damon Intrabartolo (music) and Jon Hartmere (lyrics and book), this powerful story comes to Brazil with a diverse cast and an innovative artistic proposal, packed with a contemporary rock soundtrack and profound lyrics.

Starring Miguel Falabella, UMA COISA ENGRAÇADA ACONTECEU A CAMINHO DO FÓRUM (A Funny Thing Happened on the Way to the Forum) Brings New Life to a Broadway Classic
Starring Miguel Falabella, UMA COISA ENGRAÇADA ACONTECEU A CAMINHO DO FÓRUM (A Funny Thing Happened on the Way to the Forum) Brings New Life to a Broadway Classic
April 3, 2025

Starring Miguel Falabella, the musical A Funny Thing Happened on the Way to the Forum” (Uma Coisa Engraçada Aconteceu a Caminho do Forum, in portuguese) is a huge success that is getting a Brazilian production for the first time.

Musical TERRITÓRIO DO AMOR Pays Homage to the Most Complex of Human Feelings Through Songs by Great Female Voices in World Music
Musical TERRITÓRIO DO AMOR Pays Homage to the Most Complex of Human Feelings Through Songs by Great Female Voices in World Music
April 1, 2025

Escrito por Gabriel Chalita e dirigido por José Possi Neto o musical faz ode ao mais complexo dos sentimentos humanos a partir das canções de grandes vozes femininas da música mundial como Elizeth Cardoso, Callas, Piaf, Dalva de Oliveira, Dolores Duran, Dietrich, Maysa e Mercedes Sosa.

Fun and Delightful Musical UMA BABÁ QUASE PERFEITA (Mrs. Doubtfire) Opens in São Paulo
Fun and Delightful Musical UMA BABÁ QUASE PERFEITA (Mrs. Doubtfire) Opens in São Paulo
March 24, 2025

Unemployed actor, Daniel Hillard, loses custody of his three children after a messy divorce from his wife, Miranda. Desperate to connect with his children, he creates the alter ego of Euphegenia Doubtfire, the picture-perfect Scottish nanny. Unaware of Mrs. Doubtfire’s true identity, Miranda hires Doutbfire to take care of the children. As his alter ego begins to take on a life of her own, Daniel learns more than he bargained for about fathering from Mrs. Doubtfire.

Based on the Acclaimed 1970s Blockbuster, ROCKY – THE MUSICAL Opens in Brazil
Based on the Acclaimed 1970s Blockbuster, ROCKY – THE MUSICAL Opens in Brazil
March 19, 2025

In love with a pet shop employee, Rocky Balboa is a talented boxer with inconsistent results who makes a living collecting debts for a loan shark. Thanks to a stroke of luck (and marketing), he is challenged by the heavyweight champion. The underdog trains, runs through the streets of Philadelphia and becomes a pop star overnight.

CINE SÃO PEDRO BRAZIL-GERMANY FILM FESTIVAL Presents Movies and Animations with Live Orchestra Soundtrack
CINE SÃO PEDRO BRAZIL-GERMANY FILM FESTIVAL Presents Movies and Animations with Live Orchestra Soundtrack
March 7, 2025

In partnership with Cinemateca Brasileira and Goethe-Institut, Theatro São Pedro will show Noferatu, Ganga Bruta, Time and the Wind, The Adventures of Lotte Reiniger and Moustapha Alassane and The Adventures of Prince Achmed, in sessions preceded by debates with experts in the works, which feature original arrangements in the soundtracks, under the musical direction of Marcelo Falcão.

Bossa Nova Creator TOM JOBIM is Honored in a Biographical Musical
Bossa Nova Creator TOM JOBIM is Honored in a Biographical Musical
March 5, 2025

After big success in Rio, Tom Jobim Musical arrives in São Paulo, to celebrate the life and legacy of one of the greatest names in Brazilian music, presenting iconic songs. The super production by Bonus Track and Bárbaro! Productions, stars Elton Towersey (Tom) and Otávio Müller (Vinicius), with book by Nelson Motta and Pedro Brício, musical direction by Thiago Gimenes and direction by João Fonseca.

Musical BENJAMIM, O PALHAÇO NEGRO Tells the Story of the First Black Clown in Brazil
Musical BENJAMIM, O PALHAÇO NEGRO Tells the Story of the First Black Clown in Brazil
February 11, 2025

The show celebrates the life and work of Benjamim de Oliveira, the first black clown in Brazil. The musical tells the story of the clown born in the late 19th century, who despite challenges in his career, became a multifaceted artist on stage, in the circus and cinema.

Long-Awaited the Musical NOSSA HISTÓRIA COM CHICO BUARQUE Arrives in São Paulo
Long-Awaited the Musical NOSSA HISTÓRIA COM CHICO BUARQUE Arrives in São Paulo
January 27, 2025

With a book created by Rafael Gomes (who also directs) and Vinícius Calderoni and produced by Sarau Cultura Brasileira, Nossa História com Chico Buarque is inspired by the songs, albums, books and theatrical performances of this Brazilian music legend. The work also features Laila Garin with special appearances by Soraya Ravenle and Ju Colombo.

After Successful World Premiere in Rio de Janeiro RIO UPHILL Opens in Sao Paulo
After Successful World Premiere in Rio de Janeiro RIO UPHILL Opens in Sao Paulo
January 13, 2025

Directed by Gustavo Barchilon, the first completely original Brazilian musical created in New York , Rio Uphill takes audiences to the heart of Rio de Janeiro. An unexpected encounter on New Year's Eve brings together Miguel and Daniel, two young men from vastly different worlds. Daniel falls in love with Miguel's sister, Julia. Problems escalate when a video goes viral on the internet, putting Miguel, Julia and Daniel's personal challenges and obstacles to the test in the face of a divided society.

Rossini's COUNT ORY Will be Performed for the First Time in Brazil, Closing the 2024 Opera Season at Theatro São Pedro
Rossini's COUNT ORY Will be Performed for the First Time in Brazil, Closing the 2024 Opera Season at Theatro São Pedro
November 29, 2024

Count Ory is a comic opera in two acts, based on a medieval ballad. The plot tells the sagas of the libertine Count Ory in search of women, fights and festivities. The production by Theatro São Pedro mixes the medieval fantasy world with contemporary elements and ambiguities, which reinforce the creative and inventive power of the work of Rossini, a master of the operatic genre.

7th Edition of DID AWARDS Announces Winners
7th Edition of DID AWARDS Announces Winners
November 27, 2024

DID Award reaffirms the vigor and relevance of Musical Theater in São Paulo, promoting the connection between audiences, artists and excellent productions with the digital cultural press responsible for publicizing and strengthening projects and people throughout the year, promoting greater access to information.

Breaking News: Exclusive! GUSTAVO BARCHILON, the Prince of Musicals in Brazil, Announces His New Shows for 2025
Breaking News: Exclusive! GUSTAVO BARCHILON, the Prince of Musicals in Brazil, Announces His New Shows for 2025
November 16, 2024

Multi-award winning director with plays like Barnum, Funny Girl and Something Rotten!, Gustavo Barchilon (32) exclusively announces for BroadwayWorld his new works for 2025.

Piazzolla's Tango Opera, MARÍA DE BUENOS AIRES, Will be Restaged at Theatro Municipal de São Paulo
Piazzolla's Tango Opera, MARÍA DE BUENOS AIRES, Will be Restaged at Theatro Municipal de São Paulo
November 14, 2024

After the successful season held in 2021, Astor Piazzola’s tango-opera María de Buenos Aires returns to Theatro Municipal, presenting live cinema, mixing images and uniting different artistic languages with the atmosphere of Porto and Brazil. The show will have eight performances between November 21st and 29th.

Inspired by Itamar Vieira Junior's bestseller TORTO ARADO – O MUSICAL (Crooked Plow – The Musical) Opens in São Paulo
Inspired by Itamar Vieira Junior's bestseller TORTO ARADO – O MUSICAL (Crooked Plow – The Musical) Opens in São Paulo
November 12, 2024

Based on the book by Itamar Vieira Junior, the play tells the story of sisters Bibiana and Belonísia, and their grandmother Donana. Through their eyes, we will enter a universe full of enchanted beings, and travel across the clay soil of the Brazilian countryside, of each one of us. A dialogue between the atabaques of Afro-Brazilian culture, the viola sertaneja, and the pífanos of the northeast, promoting a tour on stage.

O SOM DA NOSSA CANÇÃO – O MUSICAL Celebrates the Essence and Rhythm of Brazil
O SOM DA NOSSA CANÇÃO – O MUSICAL Celebrates the Essence and Rhythm of Brazil
November 6, 2024

O Som da Nossa Canção – O Musical is an original and authorial production that explores universal themes such as resilience, self-knowledge and love in a post-apocalyptic context. Inspired by the rich Brazilian cultural tradition, the show offers a profound reflection on adversity and the strength of the human spirit in times of crisis.






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