Ars Electronica Festival Presents its 2018 Theme ERROR - THE ART OF IMPERFECTION

Mas Subramanian and his team actually wanted to test the magnetic and electric properties of manganese oxide, but instead stumbled upon a previously unknown pigment, YInMn Blue. And it's precisely this shade of blue that adorns the posters announcing this year's Ars Electronica Festival and its "Error - The Art of Imperfection" theme.

September 6-10, 2018, the focus will be on mistakes, fails, blunders and deviations from the norm. Whether celebrated as a marvelous source of innovation or scorned as the cause of catastrophic accidents, error is the center of attention this year.

Ars Electronica is once again summoning hundreds of artists, scientists, engineers, designers, technologists, entrepreneurs and social activists worldwide to gather in Linz September 6-10 to jointly investigate current technological and social interdependencies and their potential future manifestations. The festival locations are arrayed through the heart of the inner city, with POSTCITY as the hub and setting of such highlights as the Big Concert Night, the u19 - CREATE YOUR WORLD festival and a jam-packed lineup of conferences featuring stellar participants.