WaterTower Theatre Announces Pay It Forward with Pay What You Can

WaterTower Theatre Artistic Director, Joanie Schultz, today announced the "Pay It Forward with Pay What You Can" initiative. Beginning with Pride and Prejudice's "Pay What You Can" preview performance (October 15th, 2017, 2:00pm) WaterTower Theatre will donate all proceeds from PWYC performances to various causes in need. ThePride and Prejudice PWYC proceeds will benefit the Alley Theatre's recovery from damages sustained during Hurricane Harvey.

(Excerpt from Alley Theatre website) The Alley Theatre has been devastated by Hurricane Harvey. The Neuhaus Theatre, Mitchell Lobby, prop storage, vital electrical systems and basement dressing rooms filled with water that reached the ceiling. The destruction of the theatre exceeds the damage encountered with 2001's Tropical Storm Allison. The damage to the building, equipment, and props could be as much as $15 million dollars, or more. The Alley Theatre staff is working tirelessly in temporary offices and off-site workspaces on recovery efforts to sustain the theatre, even though some have lost personal possessions, automobiles, and homes due to flooding. The Alley Theatre is currently closed; they expect to be back in their beloved building by the holidays.

"WaterTower Theatre is only one of many organizations that create an arts community locally, in Texas, and beyond" CommenTEd Schultz. "The destruction that The Alley Theatre has felt from Hurricane Harvey is devastating, and it will take a great deal of effort and support from many sources for them to recover. PWYC performances have historically supported local communities by offering accessibility to the arts. It is our hope that WTT's PWYC performances will do that, as well as become a unique outlet for our patrons to contribute support to other causes (including The Alley Theatre)."

PAY WHAT YOU CAN Performance details

In the Canterbury Family Main Stage at

The Addison Theatre Centre

Pride and Prejudice - October 15th, 2pm

Elliot, A Soldier's Fugue - January 28th, 2pm

Bread- April 15th, 2pm

The Last Five Years - June 10th, 2pm

Hand to God - August 5th, 2pm

Ticket Prices:

Pay What You Can performances are donation-based, general admission performances where patrons can pay $1 - $1 million (or more if they prefer).

How/Where to Buy Tickets:

Tickets for Pay What You Can Performances will now be available in advance by phone, or in-person.

By Phone: 972.450.6232

Or In-person: WaterTower Theatre at the Addison Theatre Centre
15650 Addison Road, Addison, TX 75001

Fax: 972.450.6244
Email: boxoffice@watertowertheatre.org

Box Office Hours

Performance Weeks:
Tuesday-Saturday Noon-6 p.m.
Closed Sunday-Monday

Non-Performance Weeks:
Tuesday-Friday Noon-6 p.m.
Closed Saturday-Monday

Please note: The Box Office opens one hour before show time on performance days and remains open through intermission.

About WaterTower Theatre:

Founded in 1996, WaterTower Theatre (WTT) is one of Texas' leading professional theatre companies and one of the flagship arts institutions in North Texas, having played an important role as a leader in developing new talent and encouraging the growth of the DFW artistic community through its commitment to hiring local artists. Led by Artistic Director Joanie Schultz and Managing Director Gregory Patterson, it is consistently recognized for its artistic excellence by the Dallas Theatre League, DFW Theatre Critics Forum, The Dallas Morning News, The Dallas Observer, D Magazine,and The Fort Worth Star-Telegram, among others. WaterTower Theatre has a subscription base of more than 2,000 subscribers and serves an audience of over 24,000 patrons annually.

WaterTower Theatre is 501(c)(3) non-profit organization as designate by the IRS. Like all arts organizations, WaterTower Theatre relies on both ticket income and donations from individuals, corporations, foundations, organization and government to produce world-class live professional theatre and offer community outreach and arts education programs. WaterTower Theatre gratefully acknowledges the support of The Town of Addison, TACA, Texas Commission on the Arts, The National Endowment for the Arts, and the Shubert Foundation. WaterTower Theatre is supported, in part, through the generosity of corporate, foundation and individual donors such as Atmos Energy, The Canterbury Family, Don and Barbara Daseke, Ben Fischer and Laree Hulshoff, FastSigns Carrollton, Paul and Norma Shultz, Frost Bank, Liberty Capital Bank, Mary Kay Inc., Janiece and Jimmy Niemann, The Nissan Foundation, Pinnacle, Slalom, Table 13, The Civic League, The President's Circle, the WaterTower Theatre Board of Directors, The Corporate Council, and Women of WaterTower Theatre.

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