Rachel York Leads National Tour Cast Of THE 101 DALMATIANS MUSICAL, Plays Cobb Energy Centre 10/28-11/1

Drama Desk Award Winner Rachel York has joined the cast of the highly anticipated national stage production of The 101 Dalmatians Musical, based on the 1956 classic story written by Dodie Smith. Announced today by Magic Arts & Entertainment/Tix Productions, Troika General Management and international producer Luis Alvarez, York joins an impressive creative team in the starring role as the sinister Cruella de Vil, notorious for kidnapping Dalmatian puppies for their distinctive spots, in a one-of-a-kind musical adventure for the entire family about what it means to be a family, canine and courageous. York makes her debut in The 101 Dalmatians Musical when the North American tour kicks off at the historic Orpheum Theatre in Minneapolis on October 13, 2009.

Best known for her critically acclaimed Broadway performances in City of Angels, Les Misérables, Victor/Victoria (Drama Desk Award) with Dame Julie Andrews, The Scarlet Pimpernel, Sly Fox, and Dirty Rotten Scoundrels, Rachel York also turned heads with her portrayal of Lucille Ball in the CBS movie, Lucy. Recently, York co-starred opposite Jeff Daniels in the world premiere of the new Broadway bound musical Turn of the Century at the Goodman Theatre in Chicago.

York's addition further builds upon the extraordinary creative team behind The 101 Dalmatians Musical including four-time Tony Award winning director Jerry Zaks (A Bronx Tale, Smokey Joe's Café, Guys and Dolls), acclaimed bookwriter and co-lyricist BT McNicholl (Billy Elliot, Spamalot, The IT Girl), and composer and co-lyricist Dennis DeYoung, best known as the founding member of the legendary rock band STYX.

"Rachel's high energy performances have really made her in our minds one of Broadway's true standout leading actresses. Her versatility in both dramatic and comedic settings, as well as her powerful scene-stealing voice really offer us a Cruella that we believe will help make The 101 Dalmatians Musical a truly special theatrical event," said Lee D. Marshall, Co-Founder of Magic Arts & Entertainment/Tix Productions.

York added, "Growing up, 101 Dalmatians was one of my favorite children's stories and Cruella De Vil, one of my all time favorite characters. Ironic I should say, because I am a huge animal lover. It will be so much fun to bring such a fabulously dynamic villain to life. Cruella is unlimited in her treachery, and yet, you can't help but love her. The opportunity to collaborate with the enormous talents of Jerry Zaks, Warren Carlyle, Dennis DeYoung and BT McNicholl, well, that's just icing on the cake."

The production follows Dalmatians spouses Pongo and Missis Pongo who are living the good life in London with their "pets" Charles and Catherine Dearly. When their 10 puppies are suddenly "dognapped" by the villainous Cruella de Vil, they summon the help of a vast network of dogs and set off to rescue their pups. There's a happy ending for all with laughter, mayhem and music along the way. The 101 Dalmatians Musical also stars fifteen real Dalmatians, many of which were rescued from animal shelters across the country, in a surprise grand finale that will leave audiences cheering.

Following the Minneapolis performance, the production will travel to major markets and venues across the country including a three-week engagement at Madison Square Garden's WaMu Theater in New York City on April 6-25, 2010. For more tour and ticket information, please visit: www.the101dalmatiansmusical.com.

The tour arrives in Atlanta on Wednesday, October 28 at Cobb Energy Performing Arts Centre. Tickets go on sale on August 30 and can be purchased at www.ticketmaster.com, by calling 800-982-2787 or at the Cobb Energy Centre box office. Prices start at $15. Orders for groups of 15 or more may be placed by calling 404-881-2000.

Magic Arts & Entertainment has been bringing hundreds of thousands of people to their feet each year throughout their 25 years in the entertainment industry. Led by business partners Lee D. Marshall and Joe Marsh, the duo began by producing David Copperfield's first-ever tour in 1983. The partnership then grew to produce, manage, book and promote a versatile roster of live entertainment events that expanded to include such high-grossing concerts such as the North American tours for Janet Jackson, Cher, N Sync, Britney Spears, Barry Manilow, The Backstreet Boys and many others. Current tours include The Magic of David Copperfield, Michael Flatley's Lord of the Dance, Mannheim Steamroller, and Jesus Christ Superstar staring Ted Neeley.

In 2008, Magic Arts & Entertainment was acquired by the Tix Corporation (Nasdaq: TIXC), with Marshall and Marsh assuming the roles of Co-CEO of Tix Productions, a newly-formed subsidiary of Tix Corporation.

Troika General Management has over two decades experience producing shows of all types and sizes throughout North America and the world. International venues include Russia, Brazil, Germany, Austria, Switzerland, Korea and Japan. Troika was most recently involved in Hong Kong, Taiwan and Mainland China with productions of The Sound of Music, 42nd Street and Chicago. Current and upcoming productions in North America include Fiddler on the Roof starring Topol, The 101 Dalmatians Musical, Jesus Christ Superstar, starring Ted Neeley and Cats, running "now and forever."

Luis Alvarez, the youngest theatrical producer and director in Madrid, is responsible for one of the most successful shows in Spain. 101 Dalmatians: The Musical premiered at the Wonderland Theatre in 2001. In 2002, Mr. Alvarez received an award for Best Theatrical Producer in Spain. Mr. Alvarez and 101 Dalmatians: The Musical broke all records for sponsorship deals in Spain. Kellogg's, Kodak, Iberia, Haagen Dazs and many other well known companies sponsored the World Premier of 101 Dalmatians: The Musical.

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