Fifth Third Bank Secures Title Sponsorship of Atlanta Stage's Broadway Series

Expanding its commitment to enriching communities, Fifth Third Bank announces its title sponsorship of the 2011-12 Broadway Across America - Atlanta series. Broadway Across America presents first-class touring musicals and plays across 40 North American cities, and the Atlanta series is now billed as Fifth Third Bank Broadway in Atlanta. In 1948, Fifth Third Bank became the first financial institution in the United States to establish a charitable foundation. Today, it continues to invest the time, resources and people to nourish the communities it serves.

The Fifth Third Bank Broadway in Atlanta series welcomes theatre sojourners to discover Broadway through magical lands, bustling towns and cultural epicenters. Featuring four Tony Award®-winning musicals, the 2011-12 season lineup of Broadway sensations brings a series of imaginative worlds to Atlanta theatergoers. Audiences will travel across the globe - and beyond - with the debuts of DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS! THE MUSICAL, MEMPHIS and BILLY ELLIOT THE MUSICAL paired with award-winning fan favorites WICKED, MAMMA MIA!, LES MISÉRABLES and JERSEY BOYS.

"We are thrilled to partner with Broadway Across America," said Randy Koporc, Fifth Third GA President. "We are committed to supporting our communities and look forward to helping bring such a strong cultural asset to Atlanta and its surrounding areas."

"With the support of Fifth Third Bank, we are able to provide highly anticipated arts experiences for our local community," said Russ Belin, vice president of Broadway in Atlanta, part of the Broadway Across America network. "Their involvement allows us to bring Broadway's best straight from New York to Atlanta."

As part of the three-year partnership, Fifth Third Bank will receive a combination of marketing, hospitality and promotional elements to cultivate business, engage customers and employees and build its corporate brand in the marketplace.

The Fifth Third Bank Broadway in Atlanta 2011-12 season at The Fox Theatre includes:

DR. SEUSS' HOW THE GRINCH STOLE CHRISTMAS! THE MUSICAL
November 29-December 4, 2011
MEMPHIS
January 31-February 5, 2012
BILLY ELLIOT THE MUSICAL
March 13-18, 2012
LES MISÉRABLES
April 24-29, 2012
JERSEY BOYS
May 22-June 10, 2012

The 2011-12 Fifth Third Bank Broadway in Atlanta season specials include:

WICKED
September 14-October 9, 2011
MAMMA MIA!
November 2-6, 2011

About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of June 30, 2011, the Company had $111 billion in assets and operated 15 affiliates with 1,316 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,456 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2011, had $276 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. www.53.com. Fifth Third's common stock is traded on the NASDAQ(R) National Global Select Market under the symbol "FITB."

About Broadway Across America
BROADWAY ACROSS AMERICA (producer), part of the Key Brand Entertainment family of companies which includes Broadway.com, is owned and operated by British theatre producer John Gore (CEO) and entertainment industry veteran Thomas B. McGrath (Chairman). Broadway Across America presents first-class touring musicals and plays across 40 North American cities. Broadway.com is the premier theater website for news, exclusive content and ticket sales. Under the supervision of Beth Williams (COO and Head of Production), Broadway Across America is also dedicated to the development and production of new and diverse theatre. Current Broadway productions include How To Succeed in Business Without Really Trying starring Daniel Radcliffe and John Larroquette, Million Dollar Quartet, Priscilla Queen of the Desert, Jerusalem, Memphis, La Cage Aux Folles, the West End production of Million Dollar Quartet and the touring production of Dreamworks' Madagascar Live! For more information, please visit BroadwayAcrossAmerica.com and Broadway.com.

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