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Atlanta's Synchronicity Theatre Surpasses Three-Year $475,000 Capital Campaign Goal

By: Jul. 26, 2017
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June 30th, 2017 marked the end of Synchronicity Theatre's three-year-long Transition Campaign to provide for renovations, underwrite facility start-up costs, and sustain ongoing operations for its first-ever permanent performance space. With the generous support of donors, local businesses and numerous foundations, a total of $483,667 was raised - $8,667 over the initial goal of $475,000.

The new home for Synchronicity Theatre is located in Midtown Atlanta in the Peachtree Pointe office complex (home of Invesco and Steelcase). This 138-seat venue underwent a cost-effective transformation into a new, intimate performance space for Synchronicity's programming, as well as arts, community and corporate groups. The growing rental opportunities, paired with expanding programing and capacity-building goals, have helped establish Synchronicity Theatre as a vital hub for the arts in Metro Atlanta.

Since moving to the new space, Synchronicity Theatre's leadership and staff have:

  • Increased main stage programming from three shows a year to five, adding two full productions to the Bold Voices Series for adult audiences.
  • Launched a new arts incubator project, Stripped Bare, which aims to provide free space, technical support and marketing support to young professionals with new and experimental work, including two projects in 2016-2017 from creators Rebekah Suellau (Hannah Cremation & The Ash) and Adrienne Reynolds (Bird - A Study of Sound).
  • Expanded mission-driven programming like Playmaking for Girls to reach more at-risk teen girls across Atlanta.
  • Brought in over 10,000 new patrons and increased ticket sales across all series.
  • Added two full-time and one part-time staff member to bolster the team and reach new goals.
  • Launched a new five-year strategic plan and increasEd Salaries for artists, designers and staff.
  • Provided a rental space to over 55 different organizations, bringing in over $75,000 in rental income.
  • Secured a five-year gift of $125,000 from The Dewberry Foundation, and expanded other funding sources.
  • Continued to produce Smart, Gutsy, Bold theatre, including at least one World Premiere every year.

In the spring of 2014, Synchronicity Theatre was renting the 14thStreet Playhouse, when it was sold to Savannah College of Art and Design. The closure of this prominent rental venue left Synchronicity and dozens of other organizations with nowhere to perform. Synchronicity faced this problem head-on and led the charge to develop a much-needed flexible arts space in Midtown Atlanta.

ABOUT SYNCHRONICITY THEATRE

Synchronicity Theatre, led by Producing Artistic Director Rachel May and Managing Director & Artistic Associate Lee Nowell, produces smart, gutsy, high-quality theatre that sparks community connections and uplifts the voices of women and girls. Synchronicity supports women artists, forges long-term and effective community partnerships and develops new work. Synchronicity was founded in 1997 by four women with a desire to work collaboratively, and bring challenging, meaningful theatre to Atlanta audiences. The Company now reaches nearly 8,000 patrons through its season of plays for adults (Bold Voices) and families (Family Series); community outreach; and educational programming, including Playmaking for Kids (PFK) summer camps and after school programs and the award-winning Playmaking for Girls (PFG) program. The intimate theatre in the heart of midtown at Peachtree Pointe became the Company's home in the summer of 2014.



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