dressbarn Debuts Relay For Life Hope Bracelet

dressbarn, the women's specialty apparel retailer, celebrates its 10th year as an American Cancer Society Relay For Life National Corporate Team Program member. As part of the company's commitment to help raise awareness and funds for the American Cancer Society's ongoing research initiatives, outreach and support programs, dressbarn stores nationwide will feature the 2013 version of their signature Hope Bracelet. Sales of the bracelet support the American Cancer Society's mission to finish the fight and create a world with more birthdays.

Beginning May 1, all dressbarn stores and dressbarn.com will sell the exclusive 2013 Hope Bracelet for $10.00, through May 31 st, while supplies last. dressbarn will contribute the entire net profit of $5.00 to the American Cancer Society. Added to this contribution will be the dollars raised through dressbarn's associate and community involvement in Relay For Life events - the largest movement to end cancer in the world. Throughout the spring and summer, Relay For Life teams nationwide will become part of a community of more than 3.5 million people throughout the United States and in 19 other countries who participate in Relay For Life events each year.

In 2012, more than 250 dressbarn and maurices teams comprised of customers, executives and associates, participated in Relay For Life events in their communities and raised over $1 million through in-store initiatives and the dressbarn Foundation donation. To date, dressbarn and maurices have given more than $9 million to the American Cancer Society to support local and national cancer initiatives.

The American Cancer Society is working tirelessly to transform cancer from deadly to treatable and from treatable to preventable. They've contributed to a 20 percent decline in cancer death rates in the US since the early 1990s. That means they have helped save nearly 1.2 million lives during that time. dressbarn stores are proud to participate in fundraising efforts that support the research and outreach efforts behind these statistics and invite individuals nationwide to help finish the fight by joining their local dressbarn team or purchasing a Hope Bracelet to support the Relay For Life movement.

"For the past ten years we have been lucky enough to take part in these life-changing events that help communities celebrate the lives of people who have battled cancer, remember loved ones lost and fight back against the disease," said Jeff Gerstel, President of dressbarn. "It is truly amazing the difference that our associates and their friends and families across the country help make in the fight against cancer."

For more information on dressbarn or its collaboration with the American Cancer Society, please visit dressbarn.com.

About dressbarn
dressbarn, a division of Ascena Retail Group Inc. (ASNA), is a leading national women's specialty apparel retailer offering quality casual, career and special occasion fashions. dressbarn stores carry styles in sizes 4 to 24, as well as shoes and accessories. Today, dressbarn operates over 825 stores in 47 states. For store information and to shop online, visit dressbarn.com.