Deadline has reported that Will Ferrell and Kristen Wiig have signed on to develop an original musical for Amblin Entertainment.
With a score by Marc Shaiman and Scott Wittman (Hairspray) and a book by Steven Levenson (Dear Evan Hansen) the musical will be based on the book Everything Is Coming Up Profits: The Golden Age Of Industrial Musicals. Marc Platt, producer of successful musical ventures Grease Live! and this year's movie musical sensation, La La Land, has signed on to produce along with Adam Siegel.
According to Deadline, the source material for the film "reveals how corporate America employed Broadway talent to take part in industrial shows from the 1950s to the 1980s to help motivate sales forces and educate employees on products. Some of those musical shows were actually recorded for posterity and the subject matter lends itself to some great humor as some of these actors had to play inanimate objects (and would fight for those roles) or get overly excited about diesel engines, bathtubs or selling tires while they dreamed of being "somebody."
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