WICKED to Partner with American Girl, The Plaza Hotel, and More For 20th Anniversary

On Monday, October 30th, the blockbuster musical Wicked will celebrate its 20th Anniversary on Broadway, a milestone achieved by only three other Broadway productions in history.   To commemorate this landmark, Wicked is partnering with several national organizations to celebrate all things Oz.

Additional Wicked celebrations, including cast appearances, New York City food and drink collaborations, and special events throughout the month of October, will be announced in the coming weeks.

A KIND OF RECIPE BOOK. FOR CHANGE…

In celebration of Wicked's 20th Anniversary on Broadway, Moleskine has created a beautiful Wicked-inspired 20th Anniversary notebook that can be purchased in theatre, Moleskine Direct channels, and with several Moleskine wholesale partners, beginning October 23rd.  This limited-edition notebook will inspire Wicked fans to put pen to paper (following in the footsteps of Wicked novelist Gregory Maguire and book writer Winnie Holzman) to bring their own stories to life.

PINK GOES GOOD WITH GREEN…

Hill House Home, a New York-based fashion brand founded by Nell Diamond, worked closely with Wicked's Tony Award-winning costume designer, Susan Hilferty, to create a Wicked-inspired Nap Dress collection in honor of the show's 20th anniversary. The collection will include two adult dresses and two children's dresses inspired by the characters Glinda and Elphaba. The styles will be available for purchase online and in Hill House's store at Rockefeller Center toward the end of the year.

LIKE A HANDPRINT ON MY HEART…

Little Words Project, which started in 2013 in founder Adriana Carrig's parents' basement, creates handcrafted word bracelets with messages of kindness and love that aim to support women and to remind us to be kind to one another. In the past ten years, the company has become a worldwide brand with an extremely engaged and loyal community of fans. This fall, Little Words Project is partnering with Wicked to create four exclusive bracelets inspired by the unique friendship between Elphaba and Glinda. The collection will be featured in all nine Little Words retail stores across the country. To honor 20 years on Broadway, Little Words Project has designed Wicked-inspired bracelets. Little Words Project creates handcrafted bracelets, each with an inspirational word displayed on the beads. The bracelets – in the spirit of the “pay it forward” movement – are meant to uplift the wearer, and then be passed on to someone else who needs them more. The Wicked bracelets are inspired by Glinda and Elphaba, who helped uplift one another through their friendship; they will feature the words “Wicked,” “Unlimited,” “Defy Gravity,” and “For Good.”

WHAT'S THE MOST SWANKIFIED PLACE IN TOWN?

Beginning October 6th, Wicked fans can indulge in the elegance of The Plaza Hotel's Wicked-themed Afternoon Tea at The Plaza's famed Palm Court Restaurant. The “Defying Gravi-tea” will feature special sweet and savory delights, like the “Look To The Brest'ern Sky” pate a choux, or the “Flying Monkey” Macaron. Under the Palm Court's iconic dome, which will be lit Emerald Green, guests can also enjoy The Palm Court's mixologists' most Wicked cocktails in high Plaza fashion. The venue will be adorned with emerald-green accents, glittering with hints of emerald and black, paying homage to Wicked'S beloved story. 

The Plaza is also offering “The Emerald City Experience,” which includes a stay at The Plaza, as well as tickets to the special 20th anniversary “Green Performance” of Wicked on October 29th, the Wicked-themed Afternoon Tea, a Playbill signed by the full company, and house car transportation to the Gershwin Theatre. For details, pls visit The Emerald City Experience | The Plaza (theplazany.com)

ONE SHORT DAY, FULL OF SO MUCH TO DO…

Capital One became WICKED's official Credit Card Partner in May of this year, marking the first time the company has partnered with a Broadway musical. Eligible Capital One cardholders had pre-sale access to tickets for the anniversary performances on October 29th and 30th. Cardholders were also able to gain entry to exclusive events taking place at the Museum of Broadway during WICKED's Anniversary weekend, featuring alumnae Brittney Johnson and Kara Lindsay, available only on Capital One Entertainment.

TWO BEST FRIENDS…

American Girl, known for helping girls grow up with courage, confidence, and strength of character, has teamed up with Wicked to celebrate their 2023 Girl of the Year, Kavi Sharma.  Kavi is an Indian American girl growing up in New Jersey who loves singing, dancing, and performing with her friends. Her favorite Broadway show is Wicked and American Girl has designed special Wicked costumes for Kavi to celebrate her love of the musical.

ABOUT Wicked

Currently the 4th longest-running show in Broadway history, Wicked is celebrating its 20th Anniversary on Broadway this fall.

Winner of over 100 international awards including the Grammy Award and three Tony Awards, Wicked has been performed in over 100 cities in 16 countries around the world (U.S., Canada, United Kingdom, Ireland, Japan, Germany, Holland, Australia, New Zealand, Singapore, South Korea, The Philippines, Mexico, Brazil, Switzerland and China) and has thus far been translated into six languages: Japanese, German, Dutch, Spanish, Korean and Portuguese. Wicked has been seen by nearly 65 million people worldwide and has amassed over $5 billion in global sales. 

In addition to the Broadway production, Wicked in North America has enjoyed unprecedented record-breaking sit-down engagements in Chicago, where it ran for nearly four years; Los Angeles, where it ran for two years; and San Francisco, where it ran for nearly two years, as well as two North American Tours.

The Broadway sensation Wicked looks at what happened in the Land of Oz…but from a different angle.  Long before Dorothy arrives, there is another young woman, born with emerald-green skin, who is smart, fiery, misunderstood, and possessing an extraordinary talent. When she meets a bubbly blonde who is exceptionally popular, their initial rivalry turns into the unlikeliest of friendships…until the world decides to call one “good,” and the other one “wicked.”

With a thrilling score that includes the hits “Defying Gravity,” “Popular” and “For Good,” Wicked has been hailed by The New York Times as “the defining musical of the decade,” and by Time Magazine as “a magical Broadway musical with brains, heart, and courage.”  NBC Nightly News calls the hit musical “the most successful Broadway show ever.” 

Based on the novel by Gregory Maguire, Wicked has music and lyrics by Stephen Schwartz, and a book by Winnie Holzman.  The production is directed by Tony Award winner Joe Mantello with musical staging by Tony Award winner Wayne Cilento.  Wicked is produced by Marc Platt, Universal Stage Productions, The Araca Group, Jon B. Platt and David Stone.