Victoria Cairl Promoted To Vice President East Coast, Marketing/Business Development for Allied Live

Victoria Cairl has been promoted to the newly created position of Vice President East Coast, Marketing/Business Development for Allied Live, owners Tanya Grubich and Laura Matalon announced today. In this capacity, Ms. Cairl will manage the New York office of Allied Live, overseeing the account services team, and manage strategic planning and development of advertising and promotional plans for all clients within the eastern division.

"We are thrilled to promote Vic to this position," said Managing Partner Tanya Grubich. "Having known and worked with her for the past several years, we think she is perfectly suited to help build our east coast business as well as to direct and oversee the efforts of the New York team."

Allied Live is uniquely positioned in the live entertainment industry to service Broadway shows, national tours, performing arts venues and experiential entities with advertising, strategic marketing partnerships, industry standard promotions, promotional events, grassroots outreach, and buzz marketing. As Vice President, Ms. Cairl will oversee all of these services for the east coast clients.

Ms. Cairl has been with Allied Live since 2007. Prior to working at Allied Live, Ms. Cairl worked for Serino Coyne Advertising on accounts including Spamalot, Grey Gardens, The Lion King and Season of Savings . Ms. Cairl is a graduate of Bennington College with a BA in Directing and Playwriting. Her current clients include Hair, Mamma Mia!, First Wives Club and The Toxic Avenger.

Allied Live is a partnership between TMG - The Marketing Group and Allied Advertising, Public Relations. With access to 22 offices across the United States and Canada, Allied Live gives clients the benefit of 300 employees, servicing over 100 markets. Some of Allied Live's current Broadway and Off-Broadway clients include Billy Elliot, Mamma Mia!, Hair, The Toxic Avenger and the national tours of RENT, Spring Awakening, Legally Blonde, Mamma Mia! Avenue Q, STOMP, In The Heights, August: Osage County, Million Dollar Quartet as well as Cirque du Soleil, Walking With Dinosaurs - The Live Experience and Feld Entertainment.