Lew Frankfort, the longtime chairman and CEO of Coach Inc., is passing the baton to Victor Luis, president of the brand's international group next January. Frankfort has been the mastermind behind Coach's success and he will soon transistion to executive chairman and concentrate on brand strategy.
As reported announced, Coach is under a huge transformation and transition into a full lifestyle brand. The change in top management comes at this very crucial time as they face competition from brands like Tory Burch and Michael Kors. Their new strategy includes the introduction of more women's and men's apparel and a revamp of the stores.
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