VIDEOS: HAMILTON's Rise Up Rye Beer Benefits Elizabeth Hamilton's Graham Windham

The American Revolution was plotted and planned in taverns and inns all across the thirteen colonies, so it makes perfect sense that Lin-Manuel Miranda's revolutionary musical, HAMILTON, should serve as inspiration for a new craft beer.

That's where Broadway actors Mark Aldrich (RAGTIME, NEWSIES) and Jimmy Ludwig (LITTLE SHOP OF HORRORS, SPAMALOT) come in. Aside from their love of theatre, the two share a passion for good beer, wine and spirits, which they talk about on their web-based series "The Happy Hour Guys."

When the guys came up with the idea of combining their interests by matching up Broadway shows with local craft breweries to create specially-themed beers, with part of the proceeds going to local charities, there was, sadly, little immediate interest.

"We had conversations with producers where they would say, 'We just don't see what this has to do with us,'" Ludwig tells the Wall Street Journal.

But the two hit the jackpot when the hottest ticket in town, HAMILTON, signed on. The musical was matched with Gun Hill Brewing Company, a two-year-old brewery in the Williamsbridge neighborhood of the Bronx.

To help them decide what a HAMILTON-themed beer should be named and how it should taste, they conferred with experts from the cast: Alexander Hamilton alternate Javier Muñoz, co-dance captain/swing Voltaire Wade-Green, swing Neil Haskell and associate choreographer Stephanie Klemons, as seen in the videos below.

The Gun Hill team emphasized using rye, a grain much associated with the colonies at the time of the revolution, and the name Rise Up Rye soon followed.

Click here for the full article and visit thehappyhourguys.com.

The new musical Hamilton has book, music and lyrics by Tony and Grammy Award-winning composer Lin-Manuel Miranda, who also plays the title role. The musical is directed by Thomas Kail, with choreography by Andy Blankenbuehler and music direction and orchestrations byAlex Lacamoire.Hamilton is inspired by Ron Chernow's biography "Alexander Hamilton."

The cast of Hamilton is comprised of Lin-Manuel Miranda (Alexander Hamilton), Daveed Diggs(Marquis De Lafayette, Thomas Jefferson), Renée Elise Goldsberry (Angelica Schuyler),Christopher Jackson (George Washington), Rory O'Malley (King George), Jasmine Cephas Jones (Peggy Schuyler, Maria Reynolds), Javier Muñoz (Hamilton alternate), Okieriete Onaodowan (Hercules Mulligan, James Madison), Leslie Odom, Jr. (Aaron Burr), Anthony Ramos (John Laurens, PhilipHamilton) and Phillipa Soo (Eliza Hamilton).

HAMILTON is the acclaimed new musical about the scrappy young immigrant AlexanderHamilton, the $10 Founding Father who forever changed America with his revolutionary ideas and actions. During his life cut too short, he served as George Washington's chief aide, was the first Treasury Secretary, a loving husband and father, despised by his fellow Founding Fathers and shot to death by Aaron Burr in their legendary duel.