FashionOne takes BWW Fashion backstage of the latest Mara Hoffman Spring 2015 during Mercedes-Benz Fashion Week in New York. With the exclusive backstage interview from global creative director' Nick Irwin and lead makeup artist of Maybelline' Alice Lane. They showcased a printed collection dresses and swimsuits along with a trendy mix of culottes, maxis and jumpsuit which made up a collection called "The Sunrisers." The color palette of the collection steered away from Hoffman's usual vibrant use and instead focused on paler, softer tones like peach, lavender and light blue.
About Mara Hoffman
Mara Hoffman, a New York based fashion designer, graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London before launching her eponymous ready-to-wear collection in 2000. Born in Buffalo, New York, the former dancer got her big break when Sex and the City stylist Patricia Field stopped her on the street of New York City to complement her outfit. Field picked up Hoffman's samples and sold them in her shop, House of Field. Not long after, a loyal client base was formed.
Mara Hoffman has evolved from collections featuring hand-dyed couture pieces to her current collections which concentrate heavily on original silk prints. Her line encompasses everything from swimwear to cashmere coats. Hoffman pulls her inspiration from nature, world travel and fantasy. Her work is shown on the runway during NY Fashion Week.
In 2008, Mara Hoffman launched her first Swim collection, which was debuted as part of her Spring/Summer 2009 runway show during New York Fashion Week.
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