United Solo will host a Master Class taught by Joshua Ellis, renowned theater publicist and press agent, as part of the United Solo Professional Training Program, on Monday, August 6, 2018 at Theatre Row in New York City. This class will introduce participants to practical tools and skills required to publicize and market themselves and their shows. It's about shaping expectations for potential audiences, whether they are critics, reporters or theatergoers.
Topics include creating buzz; giving interviews; writing programs, press and promotional materials; creating publicity photos and video; managing an Internet presence; participating in auxiliary media events; and budgeting all this. Space is limited and offered on a first-come, first-served basis. "Participants of the United Solo Professional Training Program have an incredible opportunity to work in a collaborative setting with industry leaders in theatre, television, and film. The wisdom gained from these sessions, as well as the connection with top-notch professionals, create an invaluable experience that we, as artists, can keep with us for a lifetime," says Pat McAndrew, Master Class Manager at United Solo.
Joshua Ellis created, developed and executed the public relations for dozens of Broadway and off-Broadway productions, including David Merrick's "42nd Street" (Tony Award), Stephen Sondheim's "Into the Woods" (N.Y. Drama Critics Award), Lena Horne: "The Lady and Her Music" (Special Tony Award and Grammy Award), Yul Brynner in "The King and I" (Special Tony Award), August Wilson's "Fences" (Tony Award and Pulitzer Prize), "The Elephant Man" (Tony Award), Frank Langella in "Dracula" (Tony Award), "Morning's at Seven" (Tony Award), "Big River" (Tony Award), Sandy Duncan in "Peter Pan," and seven productions with the Royal Shakespeare Company including the monumental "The Life and Adventures of Nicholas Nickleby" (Tony Award). Simultaneously, he was the press representative for the multi-award winning Roundabout Theatre Company. For two years, he did publicity for Ringling Bros. and Barnum & Bailey Circus and for five years he was Barry Manilow's personal press agent. Ellis was on the founding Steering Committee of Broadway Cares/Equity Fights AIDS, and served on that committee for five years while heading BC/EFA's public relations efforts.Videos