UndercoverWear Lingerie launches 'Do it for the 'Girls' for Breast Cancer Awareness

UndercoverWear, the industry leader in home lingerie parties launched its "Do it for the 'Girls'" campaign for October 2012 to raise money and awareness for Breast Cancer research.  On Monday, October 1st, the company's website added its "Do it for the 'Girls'" banner featuring a sequined bra and pink ribbon, promoting its fun and cheeky focus on "the Girls" for the campaign.

"We're a lingerie company, how could we NOT do something like this in October?" said CEO Tiffany James. "Every woman has been exposed to the dangers of Breast Cancer. Whether it's through annual check-ups or a diagnosis of themselves or someone they know. The sooner we can put an end to this disease, the better."

Other images on the site have been changed to reflect the focus of the company for October. Even the "Top Achievers" page which usually features the sales success stories within the company has been changed to "Our Survivors" featuring members of the UndercoverWear organization who have survived breast cancer.

Customers of UndercoverWear will have the ability to contribute to the fundraising efforts through the purchase of specific UndercoverWear products. The most popular product is the company's "It's the Balm" flavored balm that is available in multiple flavors in either a jar or a "lipstick tube." The balm moisturizes, cools and plumps and can be used on lips but most importantly on the breasts and nipples. A portion of proceeds from all "It's the Balm" in October will be donated to fundraising efforts. Customers can also join the UndercoverWear sales force and have a portion of membership fee donated to breast cancer research.

Tiffany James adds, "One thing we wanted to do was create a fun and cheeky campaign about breast health. I can't minimize the fact that cancer is a terrible disease and we've all lost people we know because of it. However, as a woman, I refuse to let the threat of cancer take away my spirit and sense of humor. In society today, everyone talks about "the Girls" when talking about women's breasts - so why not focus on them and help to protect and save them!"

In addition to monetary donations, UndercoverWear has created a selection of free items to be distributed to customers and guests in October. The company has created wristbands, tote bags, t-shirts and more with the "Do it for the 'Girls'" motto that they are distributing for free or with a purchase to customers in October.

All of the programs are being reinforced on the UndercoverWear Facebook and Twitter accounts. On Facebook, the company is featuring breast cancer survivor profiles as well as facts and information on breast health, breast cancer and women's health.

Even UndercoverWear's Home Office employees are joining in the campaign. The company's President, Jamie Jamitkowski has launched a "31 days of Pink" effort on his Facebook page. Every day in October, he'll wear a different item that's pink and he's encouraging friends, fans and employees to do the same.

"I have a pretty eclectic wardrobe so I think I'll be ok at first" said Jamitkowski. "The toughest days will probably be for football games on Sundays and toward the end of the montH. Halloween could certainly be interesting and creative for me this year."

Over the 35 year history of UndercoverWear, the company has done fundraising for multiple causes. This October, the entire focus is on "the Girls" and the company hopes to raise significant funds for local and national charities. More information is available at the various websites and social media pages for the company.

UndercoverWear is a direct-sales company based in Tewksbury, MA. Started in 1977 by Walter and Tiffany James the company operates through over 1,000 direct-sales Agents across the United States and Canada.