UP PERISCOPE: Jordan Roth and Darren Criss Play HEADS UP in Times Square to Promote ELSIE FEST

Count Jujamcyn Theaters President Jordan Roth among the Broadway celebs who have taken to Periscope to broadcast live video feeds and archive them for repeated viewing.

This evening, Roth teamed up with one of the street's most recent Hedwigs, Darren Criss, to invite random passers-by in Times Square to test their Broadway knowledge with a game of HEADS UP, while telling them all about the exciting lineup of stars to be seen at the upcoming ELSIE FEST.

Close your eyes and play along, but first click here to join the fun.

Elsie Fest, New York City's first outdoor music festival celebrating tunes from the stage and screen, is set to launch on Sunday, September 27 (2-9PM) at JBL Live at Pier 97 (57th St and WestSide Highway in New York City). Performers will include Darren Criss, Aaron Tveit, Lea Salonga, Laura Osnes, Seth Rudetsky, Leslie Odom, Jr., and StarKid.

The acts will be performing songs from the musical properties you've grown to love them from, in addition to some of their favorite songs. A portion of the proceeds will benefit BROADWAY CARES/EQUITY FIGHTS AIDS. For more information, go to elsiefest.com.