News on your favorite shows, specials & more!

Tyra Banks Launches Beauty Line

By: Oct. 06, 2014
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Supermodel Tyra Banks is taking her "smize" into the world of cosmetics with the launch of her own cosmetic line TYRA Beauty.

The TYRA Beauty website describes the line as total "Beautytainment."

TYRA beauty is not just a cosmetics line.
It's a COSMETICS EXPERIENCE! And it's all wrapped up in BEAUTYTAINMENT-where beauty and entertainment collide.

We preach and teach the power of tooching booties, strutting thighs, posing tips, and smizing eyes. We make you look and feel more beautiful than you ever thought possible! With my beauty secrets and secret beauty weapons, this cosmetics experience is all about Beauty. Business. Badassery.

Banks explains on TYRA Beauty website that her cosmetic line is a 100% self-funded startup created with the knowledge and skills from her Harvard Business School Owner/President Management Program. Banks went to Harvard with the goal of building her cosmetic brand. "My dream is to create a legacy brand that gives everyone access to become an entrepreneur," Banks writes on her website. "I'm a business, man. And you can be, too!"

Visit Tyra.com to shop, explore and book your own Beautytainer to come give you your own Tyover!







Videos