Type A Marketing (Anne Rippey, President) announced today that Michael Porto will take on the role of Executive Vice President of the company, working closely with Rippey on the marketing of Type A's slate of Broadway and National Touring productions.
Porto comes to Type A from ASU Gammage at Arizona State University, one of the top Broadway touring markets in North America, where he currently serves as Director of Marketing & Communications. ASU Gammage's mission of "Connecting Communities" informs the innovative promotional, interactive and grassroots marketing strategies that have yielded record sales and media exposure for their series of ten Broadway productions annually. Prior to that, he served as President of M.A.P. Marketing Group, which he founded in 1997, where his clients included the Colorado Shakespeare Festival, the Boulder Philharmonic, Boulder Creek Events, the US Olympic Committee, and the Vail Arts Festival. He has also served as Director of Marketing & Public Relations for the Colorado Shakespeare Festival and Colorado Ballet and the Executive Director of the
David Taylor Dance Theatre. Michael is active in The Broadway League and serves as Co-Chair of the Road Marketing Committee.
"Michael has been instrumental in shaping the marketing of Broadway on a national level, with his strategic, innovative and sophisticated campaigns. That success has made him a bona fide industry leader," said Rippey. "It is a privilege to have him on board. He will be an asset not only for
Type A Marketing, but for the entire Broadway community."
Type A Marketing is an independent entertainment marketing company that specializes in Broadway and National Touring productions. Marketing Direction services include strategic partnerships, inventory management, group sales management, media and non-media trade, grassroots campaigns and oversight of advertising and publicity campaigns. Current and upcoming Broadway productions include American Idiot, How To Succeed In Business Without Really Trying, La Bête, Million Dollar Quartet, Promises, Promises, The Addams Family, The Phantom of the Opera and Yank. Current and upcoming National Tours include A Chorus Line, Dreamgirls, The Phantom Of The Opera and The Addams Family.
