Twitter Watch: ELF Joins Twitter!

BroadwayWorld.com presents Twitter Watch, which brings you only the best and most interesting reports straight from the mouths of Broadway stars, shows and more on the hot social networking service - Twitter!

Twitter Watch shines a BWW spotlight on ELF, the new Broadway musical opening at the Al Hirschfeld Theatre on November 14, 2010.  The show has just opened its Twitter account and BroadwayWorld brings you their first Tweet below:

CLICK HERE to follow ELF on Twitter.

It's never to early to spread fun and cheer. Discover your inner elf on Broadway this year. ELF the New Broadway Musical--November 2nd!
about 21 hours ago via web

As BroadwayWorld has previously reported, Warner Bros. Theatre Ventures in association with Unique Features will present the new Broadway musical ELF, starring Tony® Award winner Beth Leavel (Emily), Tony® Award nominee Mark Jacoby (Walter), Matthew Gumley (Michael), Valerie Wright (Deb), Michael McCormick (Mr. Greenway), Michael Mandell (Store Manager) and six-time Emmy® Award winner George Wendt (Santa). Full casting including the lead roles of Buddy and Jovie will be announced shortly.

Based on the beloved 2003 New Line Cinema hit, ELF will feature songs by Tony Award nominees Matthew Sklar and Chad Beguelin (The Wedding Singer), with a book by Tony Award winners Thomas Meehan (The Producers, Hairspray) and Bob Martin (The Drowsy Chaperone). ELF will be directed and choreographed by Tony nominee Casey Nicholaw (The Drowsy Chaperone, Monty Python's Spamalot).

The company will also include Timothy J. Alex, Callie Carter, Cara Cooper, Lisa Gadja, Asmeret Ghebremichael, Blake Hammond, Emily Hsu, Jenny Hill, Nancy Johnston, Marc Kessler, Matt Loehr, Lee Wilkins, and Kirsten Wyatt.

Scenic design for ELF is by Tony-nominee David Rockwell (Hairspray, Legally Blonde), costume design is by Tony Award winner Gregg Barnes (The Drowsy Chaperone, Legally Blonde), lighting design is by two-time Tony Award-winner Natasha Katz (Aida, The Coast of Utopia) and sound design is by Tony nominee Peter Hylenski (Rock of Ages, Lend Me a Tenor). ELF will feature orchestrations by three-time Tony Award-winner Doug Besterman (The Producers, Thoroughly Modern Millie).

ELF will open on Sunday, November 14th at the Al Hirschfeld Theatre (302 West 45th Street) and previews will begin on Tuesday, November 2nd. The production will play a limited engagement for the holiday season through Sunday, January 2nd.

ELF is the hilarious tale of Buddy, a young orphan child who mistakenly crawls into Santa's bag of gifts and is transported back to the North Pole. Buddy is raised unaware that he is actually a human, until his enormous size and poor toy-making abilities cause him to face the truth. With Santa's permission, Buddy embarks on a journey to New York City to find his birth father and discover his true identity. Faced with the harsh reality that his father is on the naughty list and his step-brother doesn't even believe in Santa, Buddy is determined to win over his new family and help New York remember the true meaning of Christmas. This modern day Christmas classic is sure to make everyone embrace their inner ELF.

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Photo Credit: Walter McBride/Retna Ltd.