Trine Lise Nedreaas' PULSE Is December's 'Midnight Moment' in Times Square

A hula-hooper uses her body as an axis to spin glowing LED hoops. Her gravity-defying work to maintain the rhythm suggests the human effort required to keep our world from collapsing. Exhibited nightly through December 30th as Times Square prepares for New Year's Eve, the video may also evoke the perpetual turning of time.

From artist Trine Lise Nedreaas -- "I am fascinated by what drives people and how we find purpose, be it through weight-lifting or mapping the universe. By focusing on the specific and the intimate I try to illuminate the large and universal, the strange and beautiful variety of human endeavors. I make films that portray individuals, often alone, sometimes determined and driven, but always trying."

The Norwegian artist Trine Lise Nedreaas is perhaps best known for her intriguing and beautiful films of lone performers. Through strictly directed, symbolically charged documentary based films of individuals, Nedreaas illuminates the large and the strange variety of human endeavours. Drawing from a long history of portraiture, her often humorous work is inspired by the lives of people through whose ideas, talents and demeanour she seeks a deeper reflection on the human condition. Nedreaas' performers are filmed removed from the audiences and spectacles that usually surround them, left in a timeless space with only themselves and their act remaining.

Nedreaas' work has been shown at the Mori Art Museum, Tokyo; MoMA PS1, New York; Kunstwerke, Berlin; Palazzo delle Arti, Napoli; Everson Museum, NY; Kunstverein Schwerin; New Center for Contemporary Art, Louisville; MACRO, Museo d'Arte Contemporanea, Rome; Art Pavilion, Zagreb; Albright Knox Gallery, Buffalo; ARGOS Centre for Art and Media, Brussels; and Astrup Fearnley Museum in Oslo, to name a few. Her work is represented in public and private collections worldwide.

Midnight Moment is the world's largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.

Times Square Arts, the public art program of the Times Square Alliance, collaborates with contemporary artists and cultural institutions to experiment and engage with one of the world's most iconic urban places. Through the Square's electronic billboards, public plazas, vacant areas and popular venues, and the Alliance's own online landscape, Times Square Arts invites leading contemporary creators to help the public see Times Square in new ways. Times Square has always been a place of risk, innovation and creativity, and the Arts Program ensures these qualities remain central to the district's unique identity. Generous support of Times Square Arts is provided in part by the National Endowment for the Arts; by public funds from the New York City Department of Cultural Affairs in partnership with the City Council; and by the New York State Council on the Arts with the support of Governor Andrew M. Cuomo and the New York State Legislature. Visit TimesSquareNYC.org/Arts for more information. Follow us on Twitter and Instagram at @TSqArts.

Times Square Advertising Coalition (TSAC) is a trade association comprised of major advertisers, retailers, real estate firms, media companies and other businesses involved in the outdoor sign industry in Times Square, along with organizations representing Broadway and the community. Members of TSAC include: ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, Daktronics, D3 LED, Digital Domination, Hines Management, Jamestown One Times Square, Lamar Advertising Company, Landmark Sign & Electric, Metro Media Technologies, Newmark Knight Frank, North Shore Neon, P.R.omotion!, Sherwood Outdoor, SL Green, Times Square Alliance, The WOW Factor and Thomson Reuters. Visit www.timessquareadcoalition.org. Follow TSAC on Twitter at @TSACNYC.