Tony Nominee Josh Gad to Star & Co-Write Limited Drama Series TOY WARS

Deadline reports that BOOK OF MORMON's Josh Gad will star and co-write the limited drama series TOY WARS for Amazon. Josh Schwartz and Ryan Dixon are attached to co-write while Seth Gordon directs.

The series will center on "the real-life battle between American toy giants Hasbro, the company behind GI Joe, Transformer and My Little Pony toys, and BARBIE maker Mattel in the 1980s and 1990s." The project based on the non-fiction book by G. Wayne Miller Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies that Make Them.

The project marks a reunion for Gad and Dixon who previously teamed on a script for Triplets, a Twins sequel for Universal Pictures.

Gad will soon lend his voice to the character of 'Le Fou' in Disney's upcoming live-action BEAUTY AND THE BEAST. The actor, who voiced Olaf the snowman in the hit Disney film FROZEN, recently reprised the role in Disney's new short, FROZEN FEVER. He recently co-starred in the FX series The Comedians opposite Billy Crystal. Recent film credits include Wedding Ringer, Pixels and Wish I Was Here.

The actor received a Tony nomination for his portrayal of Elder Cunningham in Broadway's BOOK OF MORMON. He also appeared on Broadway in 25th Annual Putnam County Spelling Bee.

Photo Credit: Walter McBride / WM Photos