Tiger Of Sweden Celebrates Fifth Anniversary Of Canadian Flagship

On Friday April 6th, Tiger of Sweden celebrated the five-year anniversary of its Canadian flagship location with an exclusive party inside the brand's Ossington Avenue boutique. Since opening in 2013, Tiger of Sweden has been a prominent fixture in the trendy Toronto neighborhood, offering contemporary Scandinavian menswear and womenswear.

In town to celebrate the anniversary alongside consumers, media and notable Torontonians was Tiger of Sweden's first-ever Creative Director, Christoffer Lundman, who flew in from Sweden for the occasion. Guests were treated to a live performance by JUNO Award Winning R&B recording artist Sean Jones while long-time fan of the brand, Fifty Shades Freed Actor Eric Johnson mingled in a head-to-toe look from Tiger. Other notable guests who enjoyed bites from Böehmer and sipped Sapporo beer and Mackmyra cocktails included Actor Ronnie Rowe, Actress Mouna Traore and more.

Christoffer Lundman (Tiger of Sweden Creative Director) Steven Slavin (President of Slavin Raphael), and Avi Raphael (Partner at Slavin Raphael)
Photo Credit: Andrew Lo
BMW Activation by Deck Agency
Photo Credit: Andrew Lo
The Ossington boutique's five year anniversary comes at an exciting time for the brand globally. With the arrival of Lundman in 2017, there has been a new focus on creativity. The brand is entering its most dynamic era since 1993, when Tiger of Sweden forever changed how we view tailoring by taking the suit from the bank to the street. After twenty years' experience with some of the most impressive luxury brands, Christoffer is committed to building on Tiger of Sweden's rich heritage of craftsmanship while pushing the brand into new levels of growth and success.
JUNO Award Winning R&B Recording Artist Sean Jones
Photo Credit: Andrew Lo

Fifty Shades Freed Actor Eric Johnson
Photo Credit: Andrew Lo

Actor Ronnie Rowe
Photo Credit: Andrew Lo

After almost two decades at some of the world's most innovative and luxury fashion brands including Acne Studios as Head of Menswear, Tom Ford as Senior Designer of Sportswear and most recently as Design Director of Burberry Runway working directly with Christopher Bailey, Christoffer returns to Sweden as Head of Design and Creative Director. Christoffer will take complete creative control of Tiger Men's, Women's and Jeans lines, aligning them under one shared inspiration for the first time in the brand's history. He will also build a new vision uniting all aspects of the brand, from a product centric tailoring brand into one that is attitude lead.

About Tiger of Sweden:
Founded in Uddevalla in 1903 as a men's tailoring brand, Tiger of Sweden has grown over the past century to operate across three continents. Tiger has grown to now offer complete men's and women's RTW lines, shoes, accessories, underwear and a dedicated jeans line. Continuing to evolve, Tiger of Sweden offers a modern and contemporary approach to traditional tailoring.
Since 1993, Tiger of Sweden has gone from an €1.5 million turnover to €130 million for the 2016 - 2017 fiscal year. Tiger of Sweden is sold and marketed in 20 countries and has been part of the IC Group A/S since 2003.