The Who's TOMMY Pop-Up Pinball Arcade In London, 11/7-15

A pop-up pinball arcade will be opened in London later this month, celebrating the release of the new Super Deluxe Edition of The Who's classic rock opera TOMMY and paying homage to one of the enduring musical's most popular elements and its famous song, "Pinball Wizard".

In addition to the pinball fun, prizes such as a signed Fender guitar, artwork, The Who box sets and the new edition of the TOMMY album itself will be offered at the special event running November 7 through 15, as well.

The official description of the TOMMY pop-up pinball arcade is as follows: "To celebrate the release on 11th November of The Who's defining rock opera about a deaf, dumb and blind pinball playing boy in Deluxe and Super Deluxe editions, there will be a very special week-long pop-up shop and pinball arcade just off the spiritual home of The Mods, Carnaby Street. Mark your diary: the pop-up shop will be active from the 7th to 15th November - at 19 Foubert's Place, London W1. BandMerch a subsidiary of AEG Live and Universal Music Catalogue are proud to announce that the pop-up shop will carry a whole range of The Who and Tommy merchandise as well as original 1970s pinball machines, including a very rare Tommy machine. If you ever thought yourself to be the Pinball Wizard now is your chance to prove it -whoever gets the highest score on the original Tommy pinball machine will win a special Fender Stratocaster signed by Pete Townshend. Eight exclusive pieces of Tommy artwork signed by Pete Townshend will be auctioned in store in aid of The Double O and Teenage Cancer Trust charities. The first 10 people through the door on the 7th will be able to buy signed boxsets and the first 100 will receive a limited edition The Who lanyard. Every person visiting the store will have the chance to win signed posters, a Pretty Green Who Parka and a very special art print by John Penton Davis. Paul Kelly will be on hand in the store at 2pm on Friday as well as all day on Saturday and Sunday to display the artwork John did for the book 'A Decade Of The Who' and to tell his story."

More information on the TOMMY pop-up pinball arcade is available on the official announcement page here.