The 2010 Alzheimer's Association Rita Hayworth Gala Held 10/26

The 27th annual Alzheimer's Association's New York Rita Hayworth Gala will be held on Tuesday, October 26th at the Waldorf=Astoria Hotel, New York. One of New York City's most prestigious and successful fundraising events, the theme of the Rita Hayworth Gala this year is "Experience the Mystery," Vibrant colors, seductive sounds and exotic tastes all speak to the allure of Eastern culture. Taking their cue from the masters of luxury and glamour, the Alzheimer's Association Rita Hayworth Gala will expand the mystical opulence of the East right here in New York City. The evening will feature entertainment by Grammy Award Winning singer Rosanne Cash. Over the course of Rosanne's career she has released 12 albums, 11 No. 1 singles and has just published her long-awaited memoir.

The evening, as always, is also a time to shine a light on the ongoing mystery of Alzheimer's disease, which affects more than 5 million Americans and is the 7th leading cause of death in the U.S. With the continued support of our generous of donors, the Alzheimer's Association works tirelessly to unravel the mysteries of this devastating disease, while providing individuals and families with critical guidance and resources. We hope you will join us at the 2010 Rita Hayworth Gala, as we participate in a spectacular evening of dinner, dancing, and renewed hope toward a future without Alzheimer's disease.

Since their inceptions, Rita Hayworth Galas in New York, Chicago and Dallas have raised more than $53 million. Funds raised support the Alzheimer's Association's efforts to enhance care and support for all affected and eliminate Alzheimer's disease through the advancement of research. Princess Yasmin Aga Khan established the Gala as a tribute to her mother, Rita Hayworth, who lived with Alzheimer's disease for many years before her death in 1987. She has remained an active leader, as General Chair of the Rita Hayworth Galas, inspiring generous financial support for the Alzheimer's Association.

Event: 2010 Alzheimer's Association Rita Hayworth Gala
Date: Tuesday, October 26, 2010
Place: Waldorf Astoria Hotel Grand Ballroom, New York City
Time: 6:30 p.m. Cocktails/Silent Auction; 7:30 p.m. Awards, Dinner & Dancing

Attire: Black Tie

Rita Hayworth Award: Naeem & Ranjana Khan

Philanthropy Award: G. Marlyne Sexton

General Chair: Princess Yasmin Aga Khan

Notable Attendees: Princess Yasmin Aga Khan, Michele Herbert (Event Chair), Chele Upton Chiavacci (Co-Chair), Naeem & Ranjana Khan (Rita Hayworth Award Honorees), Anne Hearst McInerney & Jay McInerney, Bryant & Hilary Gumbel, Patty Smyth McEnroe & John McEnroe, Rosanne Cash, Muffie Potter Aston, Donna Dixon Aykroyd, Cornelia & Martin Dennis Basso, Cornelia & Martin Bregman, Allen Brill (CEO of Rolex Watch USA), Lady Liliana Cavendish, Nancy Corzine, Judy Gordon Cox, Francine LeFrak & Richard Friedberg, Somers Farkas, Kathy & Rick Hilton, Alexandra Lebenthal, Jacques Leviant, Padma Lakshmi (Top Chef), Matthew Settle (Gossip Girl), Allison and Leonard Stern, G. Marlyne Sexton (Philanthropy Award), Felicia Taylor

Gala Chair: Michele Herbert
Co-Chair: Chele Upton Chiavacci
Underwriting Chair: Allen Brill
Corporate Sponsor: Rolex Watch USA, Inc.

Entertainment: Grammy winner Rosanne Cash
Sponsor Chair: Muffie Potter Aston
Décor Chair: Nancy Corzine
Auction Co-Chairs: Donna Dixon Aykroyd, Somers Farkas, Susan Hess, Kathy Hilton, Anne Hearst McInerney
Journal Co-Chairs: Nurit Kahane Haase, Liora Sternberg
Gift Bag Co-Chairs: Alexandra Lebenthal, Robin Meltzer, Nicole Sexton, Felicia Taylor
Corporate Committee Co-Chairs: Dennis Basso, Mark Locks

About the Alzheimer's Association & Rita Hayworth Gala
The Alzheimer's Association is the leading voluntary health organization in Alzheimer care, support and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer's. For more information about Alzheimer's disease, visit www.alz.org or call 1-800-272-3900.