Temah Higgins and DJ Martin Launch New Theatrical Booking & PR Company
By: BWW News Desk Jul. 15, 2016
Temah and DJ will be joined in this new venture by Marc Viscardi, Vice President of Marketing at Running Subway Productions as the company's Vice President of Marketing & Publicity and Madelyn Ransom, Account Associate.
"The word 'bond' is defined as something - an idea, interest, experience, or feeling - that is shared between people or groups and forms a connection between them," said DJ Martin. "Temah and I are excited to join forces as we both continue to strengthen those bonds between audiences across the country and live entertainment." Temah Higgins adds that "BTG will strive to offer innovative strategies for our clients while always working with integrity, loyalty and enthusiasm as our guiding principles."
At launch, Bond Theatrical is providing Marketing and Publicity services for the current or future touring productions of The Bridges of Madison County; Cabaret; The Color Purple; Dirty Dancing; Escape to Margaritaville; Fiddler on the Roof; Half Time; and Holiday Inn, The New Irving Berlin Musical as well as providing marketing services for The Phantom of the Opera on Broadway.
Bond Theatrical Group is based in New York at 1500 Broadway, Suite 505, New York, NY 10036. For more information, visit www.BondTheatrical.com.
Temah Higgins has been booking and marketing shows across North America for twenty years. Past projects include A Gentleman's Guide to Love and Murder, Beautiful-The Carole King Musical, Edward Scissorhands, Hair, Jersey Boys, LES MISERABLES, Matilda, Miss Saigon, Oklahoma!, Phantom, South Pacific, Swan Lake, War Horse, and Bill Irwin among others. She spent 9 years as the Executive Vice President at Broadway Booking Office, and prior to that served as the Vice President for Booking and Engagement Management at AWA Touring Services. She started her career at the Kennedy Center, where she was the Programming Manager for all dance, festivals, jazz and performance art. Temah is a proud member of ATPAM and the Broadway League, and is the grateful recipient of the Broadway League's 2015 George MacPhearson Award.
DJ Martin most recently served as Vice President at Type A Marketing where he oversaw the marketing and publicity efforts for the company's touring division which most recently included The Bridges of Madison County, Bullets Over Broadway, Cabaret, Dirty Dancing, Fiddler On The Roof, Holiday Inn, The New Irving Berlin Musical, and The Color Purple. Other past tours include The Addams Family, Anything Goes, Blithe Spirit, A Chorus Line, Dreamgirls, Flashdance, Million Dollar Quartet, The Phantom of the Opera, The Gershwins' Porgy and Bess and The 101 Dalmatians Musical. Prior to joining Type A Marketing, DJ was an Account Executive at Keith Sherman & Associates in New York City working on such projects as Forbidden Broadway, Broadway on Broadway and on behalf of The New York Times. Originally from Indiana, DJ has a Bachelor of Science in Public Relations/Advertising from the University of Southern Indiana and is a proud member of ATPAM, as well as The Broadway League.
Marc Viscardi joins Bond Theatrical Group as the Vice President of Marketing and Publicity, bringing more than 12 years experience in presenting, producing and promotional organizations across the US. Most recently, Marc led the marketing and sales teams for Running Subway Productions, overseeing the national companies of Dr. Seuss' How The Grinch Stole Christmas! The Musical, the touring museum exhibit The Art of The Brick and Discovery Times Square, a tourist attraction and exhibition venue in New York City. In previous roles, Marc has managed the subscription campaigns and marketed the local engagements of more than 150 Broadway shows, concerts and special events in Atlanta, Baltimore, Boston, Jacksonville, St. Louis, Tucson and Washington, D.C. Marc also spent three years in marketing, artist relations and front-of-house roles at UApresents on the campus of The University of Arizona and a summer season at Wolf Trap National Park for the Performing Arts in Virginia. Marc is a proud Arizona Wildcat and the president of the NYC Chapter of The University of Arizona Alumni Association and a member of The Broadway League Road Marketing Committee.
Madelyn Ransom is an Account Associate at Bond Theatrical Group where her projects include The Phantom of the Opera on Broadway and the National Tours of Cabaret; Dirty Dancing and The Bridges of Madison County. Most recently, she worked at Philip Rinaldi Publicity as the Assistant Publicist on The Crucible; Blackbird and Shuffle Along, or, the Musical Sensation of 1921 and All That Followed. Madelyn also worked as the Assistant Publicist on Finding Neverland while working at Richard Kornberg and Associates. After graduating from Stony Brook University, Madelyn interned in the Marketing Department at SpotCo where she assisted on Chicago; Fun Home; Something Rotten!; Finding Neverland; The Curious Incident of the Dog in the Night-Time and School of Rock. Madelyn is excited to be a member of the wonderful Bond Theatrical Group team!
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