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Take Your Vegas Winnings to the New Nicholas Kirkwood Boutique

By: May. 24, 2013
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British designer Nicholas Kirkwood opened his second U.S. store last week at Las Vegas' Wynn hotel. He also revamped his Web site and launched his e-commerce. The new Vegas boutique has the current spring collection as well as pre-fall with a small selection of men's footwear arriving in July.

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Something unique to the new Vegas is store are the limited-edition styles Kirkwood designed. They will only be available, starting next month, at the Wynn boutique. One of the designs is a $1,295 pump, with a pointy toe adorned with Swarovski Elements and has a metal heel. It comes in black, strawberry or ocean blue. Another pair are gold and black zigzag pump with Swarovski crystals and they retail for $2,995.

"Having our own stores has helped with the awareness of the brand, and it gives you a certain presence - a physical presence. In your own space, you can project the image of the brand, which in a department store is harder," Kirkwood said.

Kirkwood revealed to WWD that his company is already scouting space in the Miami area that he would like to open later this year. Stores in Paris, Dubai and Hong Kong, as well as second stores in both London and New York, are also high on his list.


Chief executive officer, Christopher Suarez, explained the company has been careful about not extending the product range too quickly. Developing and adding new silhouettes have been integral to their growth. Suarez said, "His designs are more about an idea and proportion - it's not about having a platform or not having a platform. A lot of designers [have rules] - they say no platforms [for example] - but if you look at Nicholas' designs, its about proportion, negative space and subtle details."




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