TOPSHOP to Open First Greater China Flagship

Iconic British high street fashion brand TOPSHOP will open its first store in Greater China on June 6th, 2013.

The 14,000 square foot flagship in Asia Standard Tower, positioned at the heart of Hong Kong's bustling Queens Road Central, will bring the best of its cool British styles and trends, with more than 300 new pieces delivered every week.

Topshop owner Sir Philip Green said: "This is a very exciting step in the continued growth of Topshop as a global, yet uniquely British, brand. I am confident that fashion-loving Hong Kong customers will enjoy the retail experience and fantastic products that Topshop offers them."

In addition to the trend-led mainline collections, shoppers will be able to enjoy the best ranges from the British brand including Unique, the seasonal collection shown at London Fashion Week, Boutique, the brand's premium limited edition line, and the designer collaborations Topshop is recognised for worldwide.

TOPSHOP's world-renowned and complimentary by-appointment Personal Shopping service will be conducted from a dedicated suite, where experienced personal shoppers will be on hand to offer style advice.

A host of special activities on the streets of Hong Kong will lead up to the launch which will be officiated by Sir Philip Green.

LAB Concept, a subsidiary of iconic luxury department store Lane Crawford, which opened a new contemporary fashion destination in Queensway Plaza, Hong Kong, in 2012, will manage the Topshop business, providing the retail space and operational expertise, including staff and logistics support.

A Topshop corner will also open in LAB Concept at Queensway Plaza later this year.

Andrew Keith, President of Lane Crawford, said: "From our own businesses, we've seen the growing demand from customers who want accessibility to fashion and beauty without compromise on design or trend. Topshop is going to give them that and more an unparalleled experience with cool product and great service in a dynamic environment that makes shopping fun."

About TOPSHOP: Since it launched in 1964, Topshop has become a major British style authority and one of fashion's biggest success stories. In 1994, a Topshop flagship store was born, as the brand took over a 90,000 sq ft space at London Oxford Circus in the heart of the West End. It remains there today, and is considered the world's largest fashion store on the high street, attracting over 200,000 shoppers each week. In the USA there are flagship stores in New York and Chicago, and Las Vegas which opened in March 2012 within Fashion Show Mall.

Topshop is the only high street brand to show on schedule at London Fashion Week, and has recently celebrated ten years of sponsoring New Gen supporting young British designers and giving them a platform to show within LFW and promote their collections to the international press. It was announced at LFW in February of this year, that Topshop will extend its sponsorship of this scheme for a further ten years.

A pioneer of design collaborations, Topshop is also well know for nurturing of young talent, including Christopher Kane, Meadham Kirchoff, Hussein Chalayan, Richard Nicoll and Mary Kantranzou. In addition, the Boutique collection offers reworked future classics in luxurious fabrics with a focus on style rather than seasonal trends. All this sits alongside TOPSHOP's trend-driven mainline, which includes glamorous going-out pieces, footwear, accessories and an extensive selection of denim and jewellery.

A recently launched line is Topshop Make-up. Tapping into a wealth of existing knowledge of the hottest trends, the Topshop design team has developed a directional and fashion-led way of approaching colour in cosmetics.

Topshop has 319 stores in the UK, with a further 137 international franchises operating in 37 countries. The USA sites are fully owned flagship stores, rather than franchise partners.

About LAB Concept: LAB Concept is the contemporary retail management arm of Lane Crawford, working in partnership with leading contemporary brands. It operates a 64,000 square feet mall under the banner of LAB Concept in Hong Kong's Queensway Plaza. The mall features its own edit of contemporary fashion brands, an international cosmetic and skincare offer by Facesss and the latest, must-have footwear and accessories brands by Pedder Group's shoespace. A selection of food and dining concepts completes the experience.